Links 01/15/10

Deals Time Warner Cable named Anaheim Ducks official telecom providerStanley Toolworks is newest sponsor at Walt Disney WorldAir Force Renews Richard Petty Nascar Sponsorship Trends South Beach - For Sale? Miami hires Cleveland-based agency to find corporate sponsors Tactics MSG Sues SpongeTech Over Unpaid Sponsorship Fees photo credit: crystal clear via wikimedia

SpongeTech Calls Sponsorship Complaints "Inaccurate"

This past week, the New York Post wrote that both the Mets and Madison Square Garden had filed lawsuits against SpongeTech seeking back sponsorship payments for bounced checks. Late Friday, SpongeTech put out a release entitled 'SpongeTech Clarifies Press Inaccuracies,' which states: "the Company was recently served with a complaint from Madison Square Garden with allegations including breac...

PGA's San Diego Open Lands Last Minute Title

With less than a week before the Torrey Pines PGA Tour stop, The PGA TOUR and the Farmers Insurance Group of Companies have agreed to a partnership whereby Farmers Exchanges will title sponsor next week's tournament at Torrey Pines Golf Course in San Diego, to be known as the Farmers Insurance Open. The one year agreement includes a long-term option for the Farmers Exchanges, which as a group,...

Kia Kicks Off Ninth Australian Open

This weekend, Kia Motors tossed the keys to the 105th Australian Open for a fleet of 101 Kia courtesy vehicles. As a major sponsor and automobile supplier to the Open, Kia will transport players, officials and VIPs to and from Melbourne Park for the ninth consecutive year. Meanwhile, at Kia showrooms leading up the tournament, fans could also enter a Kia Lucky Drive to Australia campaign for ...

RSM McGladrey Announced As Title Sponsor For New PGA Tour Event

The PGA Tour and RSM McGladrey, a national accounting, tax and business consulting firm, have announced a three-year title sponsorship that will bring a new PGA Tour event to Georgia's Sea Island Resort in 2010. The McGladrey Classic will be held October 7-10 as part of the PGA Tour Fall Series with a $4 million purse. The tournament’s charitable beneficiaries will include Special Olympics, t...

White Sox Launch 3D Sponsorship Brochure

With pretty much everything going 3D these days, why not sponsorship opportunities? Check out the Chicago White Sox virtual sponsorship brochure. The new site, developed by Limegreen Entertainment Group, has everything from music to PA partner promos and clickable links to learn more about each piece of specific in-stadium inventory at U.S. Cellular Field. “This new platform was designed t...

Links 01/19/10

Deals Ruby Tuesday Revs Up NASCAR SponsorshipLowe’s to sponsor NASCAR Hall of FameRSM McGladrey Announced As Title Sponsor For New PGA EventFresh Harvest Becomes Offiicial Orlando Magic Sponsor Trends Addressing the Black Hole of Sponsorships Northern Rock’s £10m sponsorship deal with Newcastle United branded a 'disgrace’ Tactics White Sox Launch 3D Sponsorship BrochureMercedes-Benz Ev...

Football League Launches New Ad Net

FL Interactive, the digital arm of The Football League, recently launched a new online advertising network intended to deliver brands access to Football League properties and hopes to extend the platform globally to a variety of sports clubs beyond football. FLInteractive.com manages and develops the internet and mobile rights of The Football League plus 80 participating clubs - including eig...

Scotts Ready to Play Ball With MLB

Major League Baseball and The Scotts Company have signed a multi-year sponsorship that will make Scotts the "Official Lawn Care Company of Major League Baseball." The sponsorship is the largest sports relationship for Scotts, which makes lawn and garden care products and last year recorded approximately $3 billion in worldwide sales. Through the deal, fans will be able to purchase special gras...

Did Sun Life Get A Sweetheart Deal?

The Miami Dolphins stadium has officially been renamed Sun Life Stadium, just in time for this year's Super Bowl XLIV. The two parties today unveiled the stadium's new branding under the deal, which sources say was for five years with an extension option at an average annual fee of about $4 million. Toronto-based Sun Life Financial is Canada's third largest insurer, founded in 1865 and with a...