Panasonic Partners With U.S. Speedskating

Panasonic has become the Official Audio & Video Equipment partner for US Speedskating through the 2010 Winter Olympic Games in Vancouver. As part of the sponsorship, Panasonic will capture US Speedskating competitions and practices in the coming months in Full HD 3D to create what the company calls the first living 3D chronicle of an Olympic sport. "As a worldwide Olympic sponsor, we are...

Recycling Co. & Boy Band Team Up

The boy band WOW, has signed a sponsorship agreement with Creative Recycling Systems (CRS), a Tampa, Florida based company that specializes in the recycling of electronics. Together WOW and Creative Recycling Systems plan to encourage friends, family, and fans to be responsible in the effort of recycling electronics. The deal, which encompasses tour support, print and online media, will begin w...

VANOC: Blackberry Be Gone

It's not easy being a smartphone sponsor these days. Last year, Blackberry got its share of U2-lash for its multimillion dollar sponsorship of the rock icon. Now it appears that Samsung, with its many multi-million dollar TOP sponsorship, is having trouble tearing some VANOC officials away from their Blackberry devices. Samsung has reportedly offered Vancouver Olympic organizers two smartphon...

Activation Tactic of the Week

Are you looking for new ways to leverage Dunkin' Donuts as a corporate partner? Are you looking for creative ways to leverage signage giveaways and other premium items? Massivemedia recently executed a terrific guerrilla marketing campaign on behalf of Dunkin' Donuts at a recent major endurance event. Massivemedia featured a sign station where fans could place customized messages on "You Kin' ...

Links 01/08/10

Deals Edwards signs up Kellogg's as co-sponsorWOW and Creative Recycling Systems Team Up for TourPanasonic Partners With U.S. Speedskating Trends From Olympic Ideals to Corporate Blitz Tactics Saxo Bank to End Cycling SponsorshipPETA Makes Indy Offer to Counter KFC Sponsorship photo credit: crystal clear via wikimedia

Waterford Crystal, Aisle 6!

Each year, an artisan at Waterford Crystal in Ireland spends three months hand-crafting the $30,000 sparkling football that sits atop The Coaches' Trophy. All of that hard work paid off this weekend when The Coaches' Trophy presented by Dr. Pepper, was put on display amongst hunting accessories and everyday low prices, at Tuscaloosa's Wal-Mart location. The Coaches' Trophy, which as been on a...

Sponsorship Association Rejects UK Health Committee Claims

The European Sponsorship Association has spoken out against a U.K. Health Committee Report on Alcohol, which proposes stringent new regulations on sponsorship by alcohol brands. The Committee last week proposed that no event should be sponsored if more than 10% of those attending are under 18 years of age. In a statement released Friday, ESA rejects this proposition on two grounds (1) the 1...

Corporate Ticket Spending Up in '10?

TicketOS.com, an on-demand sports and event ticket management software company owned by RazorGator, today released its year end corporate ticket index, which shows that 2010 looks to be a positive year for corporate ticket utilization and spending. According to the company, corporate ticket sales are 75% ahead of January 2009. "Despite the economic slowdown, corporations recognize the need t...

Nets Secure Haier For Barclays in Brooklyn

Brooklyn Sports & Entertainment (BSE), an affiliate of Nets Sports and Entertainment, today announced that home appliances and digital consumer electronics-maker, Haier, has signed a long-term partnership for the planned Barclays Center in Brooklyn, set to open for the 2011-12 NBA season. The “Haier Experience Store,” which will be part of the Barclays Center and accessible to the public f...

Links 01/11/10

Deals Kymco Named Official Scooter and ATV of the NHRASharapova Said to Renew Nike Contract for 8 Years, $70 MillionNets Secure Haier for Barclays in BrooklynNHL's Calgary Flames Sign Deal With UltimateBetJ.P.Morgan Asset Management extends Round the Island Race title Trends New Advertisers Sign Up For Super Bowl Sponsorship Association Rejects U.K. Health Committee ClaimsCorporate Ticke...