Procter & Gamble Goes Gospel

Procter & Gamble has agreed to sponsor the Allstate Gospel Superfest in its hometown of Cincinnati, Ohio. In its 11th year, The Allstate Gospel Superfest is one of the nation's largest television recordings in the field of urban-targeted- inspirational music and entertainment and as part of the deal will feature P&G brands including Swiffer, Mr. Clean, Bounty, Charmin, and Gain in adve...

Virgin Australia Signs With Aussie Open

The Australian Open has signed a new sponsorship deal with V Australia, the international airline of Virgin Blue Airlines Group, V Australia will be known as the official airline of the Australian Open and the Brisbane International. Last June, Qantas pulled out of its official sponsorship after a 21 year relationship with the Australian Open and Tennis Australia. The new partnership will se...

Links 01/05/10

Deals Virgin Australia Replaces Qantas as Australian Open's Official AirlineMountain High Ski Resort & Vans Announce Sponsorship DealProcter & Gamble Sponsors All-State GospelfestGuiness to sponsor Nigeria in World CupAllianz signs Steve Stricker Trends WFA: Sponsorship ROI Tools Still Unsatisfying New Meadowlands Stadium’s Name a Sign of the TimesAdvertisers snap up Super Bowl ...

KFC Cooks Up Fire Safety Sponsorship For Cities

KFC is launching another municipal sponsorship campaign on the heels of its pothole repair program - this time taking aim at fire safety. To help cities pay for fire safety repairs and improvements during difficult economic times, KFC today unveiled an advertising campaign to bring the brand's logo to neighborhood fire hydrants and fire extinguishers in public buildings. Designed to launch KF...

Advanta Terminates $6 Mil in Tennis Sponsorships

U.S. Bankruptcy court in Wilmington, Delaware has granted Advanta Corporation the opportunity to waive roughly $6 million of its World Team Tennis sponsorship. Advanta, which filed for bankruptcy in November, agreed to pay $6.75 million to be the sole title sponsor for World TeamTennis in 2008 running through 2011. It was also the presenting sponsor of the WTT's Philadelphia Freedoms at a co...

Is Social Media Ambush Marketing’s Favorite New Ammo?

As we turn the page and look ahead to 2010, let us address a topic most marketers have a strong opinion on: ambush. Whether you believe ambush marketing of official events is creative and cost-efficient or an unethical and illegal mortal marketing sin, the fact is 2010 will see more of it than many marketers care to envision. Global events such as the Olympics and World Cup will fuel the fire...

Links 01/06/10

Deals KFC to Partner With Cities For Fire Safety MasterCard to sponsor of Skywards Dubai International Jazz FestivalColumbus Blue Jackets, Big Lots Announce New Corporate PartnershipHope tounament signs Franklin American Mortgage to #sponsorship dealESPN Lands Sony Sponsorship Deal Trends Cubs New Owners Can Rename WrigleySpecial Olympics cuts competitions, costs due to low sponsorshipES...

Hot Pockets Hungry for MLG Action

Major League Gaming's partner roster is starting to sound like a frat boy's mini-fridge which given their demo, may not be a bad thing. Nestle Hot Pockets will join Dr. Pepper, Doritos and Ballpark Franks, among others, as official sponsors of Major League Gaming. Nestle Hot Pockets and MLG today announced the multi-year partnership, which plans to give gamers increased access to the MLG exper...

Links 01/07/10

Deals Avaya Takes Over Nortel's 2010 Winter Olympics SponsorshipESPN and Tecate Renewing Boxing DealSeneca Gaming inks Rochester Knighthawks sponsorship dealUS Airways renews Charlotte's Blumenthal PAC sponsorshipNestle Hot Pockets Signs WIth Major League GamingAsos.com to sponsor Next Top Model Trends Signs of GM’s restructuring at Epcot’s Test Track Tactics Emirates vows to honour 1...

PETA Makes Indy Offer To Counter KFC Sponsorship

In response to KFC's new plan to sponsor Indianapolis' fire hydrants and extinguishers, animal-rights group PETA has offered to pay for advertising opposing cruelty to chickens on the city's fire trucks. A city spokeswoman, Jen Pittman, told IndyStar.com that the city would "engage in sponsorship discussion with any organization that is willing to bring a serious idea to the table for private...