Activation Tactic of the Week

Are you looking for new ways to leverage auto partners in-venue? Are you looking for ways to enhance seating at your venue? Ford featured an interesting "Best Seats in the House" exhibit at the 2009 MAC Championship, a game played at Ford Field in Detroit. Check it out below! A special thanks to Drew Ossakow of the Ohio University Center for Sports Administration for his insights and contri...

Prilosec's Official Sponsor Social Media Campaign

Amid declining sales and the arrival of two new competitors in the OTC heartburn medicine category, P&G's Prilosec is ramping up its sponsorship efforts. However, it's not paying big rights fees in NASCAR and the NFL, which it has previously sponsored. It has created officialsponsor.com, which asks real people to submit their own sponsorship proposals about what they can achieve without h...

Callaway Sponsors CBS' Super Bowl Pre-Game

Callaway and CBS Sports have signed an agreement that makes the golf equipment manufacturer the presenting sponsor of the Super Bowl Today pregame show this Sunday. The partnership marks the first ever Super Bowl pregame sponsorship struck by a stand-alone golf company. Callaway Golf will use the coveted 5:00 – 5:30 PM slot to showcase their 2010 product line, headlined by the company's new ...

Powerbar Partners For Powder Updates

PowerBar, an official sponsor of the Winter Dew Tour, is hitting the slopes this winter with the iPhone's top downloaded snow report app, Ski Report, from SkiReport.com. In addition to getting weather updates, checking powder points and viewing ski cams; iPhone users will have access to nutritional information, athlete profiles, videos and free product samples of new PowerBar Gel Blasts energy...

Visa Extends Go World to Grand Central

With the competition for Olympic mindshare reaching fever pitch - among both official sponsors and opportunistic ambushers - are there still any exclusive environments to get your message across? There are if you blanket the world's largest train station. Visa, today, launched an experiential campaign in Grand Central covering the subway corridor with 3D video and static images from the compan...

USOC Buys Ad Of Its Own

Tomorrow, the USOC will announce the Team USA roster and they also want to make sure America knows the official partners from the Subways. You'll see this full page ad in the February 2nd USA Today. And in case you're interested, here are the two television ads that drew the USOC's ire last week, .

Links 02/01/10

Deals Callaway Sponsors Super Bowl Pre-GameLondon 2012 signs up department store, John LewisInJet signs exclusive sponsorship with the International Polo ClubPowerBar partners on iPhone appEnergy firm, PPL, buys 10-year, $20 million naming rights to Philly MLS venue Trends VANOC Ready To Stop Ambush At The Gates Vikings Grow Sponsorship 10% in 2009 Tactics VISA extends Go World to Gr...

Emirates Airline Joins Ryder Cup Team

2010 is shaping up to be a busy year on all continents for Emirates Airline when it comes to sponsorship. The airline today announced it has agreed to become the official airline of the 2010 Ryder Cup in Wales as well as the European Team in 2012. HH Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief Executive, Emirates Airline and Group, said: "The Ryder Cup is the pinnacle event in team ...

Former Ticketmaster Execs Launch Tech-Based Sponsorship Agency

On the heels of TicketMaster's $2.5 Billion merger with Live Nation, three former Ticketmaster executives are striking out on their own and launching a Nashville-based sponsorship agency, . According to a release, the technology-based agency, launched by former Echo execs Tawn Albright, Kevin Brown, and Joe Kustelski, will focus on connecting sponsor brands to consumers in the music and sports ...

As Sponsors Fall Away, the Iditarod Tightens Its Belt

Due to a $1 million loss in sponsor revenue, even the world's most famous dog race has had to cut back. “This event, not unlike a lot of other sporting events — and any other ventures, really — isn’t immune to what’s happening with this country’s economy,” Hooley said. “We’ve done our own little bit of financial suffering in the past few months.” Sponsorships and licensing fees for race vide...