Links 01/20/10

Deals Aaron's increases sponsorship with MWRRevlon signs up as major sponsor of UKA for Mitchum Endurance anti-perspirant & deodorant brandsDublin GAA and Vodafone Ireland confirm six-year sponsorship dealScotts Signs Sponsorship with Major League Baseball Trends The Year of Living Efficiently Would it be a bad thing if some PGA Tour events disappeared in 2011? Tactics IMG Lets Tig...

P&G Makes A Vancouver House A Home

Olympic families will need some R&R in Vancouver, too. Procter & Gamble and the USOC today announced that the company will welcome U.S. Olympic athletes and their families in Vancouver, Canada, at the P&G Family Home, where families of athletes can come together during the downtime of the Olympic Winter Games. The P&G Family Home will provide family members with a place to co...

The 20 Best-Known European Football Sponsors

Adidas, Nike and Puma are the best-known football sponsors in the five largest European football markets according to a new study by sports marketing firm, SPORT+MARKT. The European football Brands Top 20 of 2009/10 survey was conducted with over 3,000 European football fans. “Jersey sponsors and kit suppliers dominate European communication in football“, says Hartmut Zastrow, SPORT+MARKT Exec...

Links 01/21/10

Deals P&G Prepares 'P&G Family Home' for Olympic Athlete Families in Vancouver Manchester United has signed a multi-million pound sponsorship deal with Turkish AirlinesFirestone Brand Continues as Official Tire of Toyota Grand Prix of Long Beach Trends Sports Sponsorship Perks Up NASCAR sees stability in the sport as it nears 2010 season Top 20 Brands in European FootballVANOC on...

Activation Tactic of the Week

Are you looking for new ways to incorporate insurance partners? Are you looking to offer new, fan-friendly incentives? As reported by CNBC.com and the Veritix Newsletter, the River City Rascals of the Frontier League have teamed up with their insurance partner, Midwest Agency, to create a compelling "win insurance" offer for fans. How does it work? Prior to the 8th inning of all Rascals home...

YouTube Partners With Sundance Film Festival

According to some experts, Google is banking on pay per view movie rentals to take You Tube to profitability. You Tube lost a surprisingly low $200 million last year according to a recent report by the Huffington Post. In order to make the PPV model profitable, YouTube will need strong content partnerships. Enter Sundance. In a continued effort to grow the audience for independent films, S...

SEGA and Merlin Team Up On Branded Rollercoaster

SEGA and Merlin Entertainments have teamed up to give Sonic The Hedgehog his own rollercoaster. Under the three year sponsorship with Alton Towers Resort, which is the most visited theme park in the U.K., SEGA will receive a Sonic The Hedgehog branded rollercoaster and Sonic The Hedgehog branded room at the Alton Towers Hotel. “Partnering Sonic with one of the UK’s most popular destinations f...

Links 01/22/10

Deals VFW to sponsor NASCAR Truck Series race at Michigan International Speedway SEGA and Merlin Entertainments Partner UpYouTube Partners With Sundance Film FestivalSouth African Consulate to Sponsor NY World Cup Hyundai and USA Network Sign 'Burn Notice' Pact Trends Samsung shows the transformative effect that global sports sponsorship can have on brand awareness Australian Open Shru...

GNC Hooks Up With Hometown Marathon

Pittsburgh-based General Nutrition Center, Inc. (GNC) is now the presenting sponsor for the GNC Live Well Pittsburgh Health & Fitness Expo, an event coinciding with the 21-year old Dick's Sporting Goods Pittsburgh Marathon. The GNC Live Well Pittsburgh Health & Fitness Expo will run from Friday, April 30 to race day on Sunday, May 2, during which time over 35,000 visitors are expected ...

PGA Feeling The Pinch From Tiger's Absence?

Without Tiger Woods, does the PGA Tour's entire business model crumble? The Wall Street Journal today writes: Without his unmatched star power, the value of Tour sponsorships, through which companies cover most tournament prizes, could be sharply lower. And without a rich flow of cash from those sponsorships, the PGA Tour's economic model is cracked. "It's a fairly tough conversation for the...