Senate Candidate Sponsors NASCAR Driver

There's a well circulated quip in the blogosphere that goes like this: "Members of Congress should wear their sponsors on their chest." Democratic U.S. Senate candidate Kendrick Meek is taking this idea to the next level by sponsoring Mike Wallace's car at the NASCAR Nationwide Series opener at Daytona International Speedway on February 13th. "I'm thrilled to sponsor the race car driven by M...

Links 02/02/10

Deals Carling become Official Beer of Scottish RugbyEmirates Joins Ryder Cup TeamFlorida Senatorial Candidate Sponsors Nascar Team Trends In India, Big Brands Are Back At College Fests Survey shows growing green practices among pro sports teamsFront Row: Kia got $7 mil+ in media from Australia Open Men's FinalStudy: Arts Sponsorship Has Doubled Since '01 in South Africa Tactics Maste...

New NCAA Sport: Competitive Recycling

As March Madness approaches, schools like California State - San Marcos and Stevens Institute of Technology never had much to celebrate until a new sport swept the nation. There are no lucrative clothing contracts or travel expense budgets, but each March RecycleMania crowns a new champion in eight categories including Targeted Material - Corrugated Cardboard, Per Capital Classic and Waste Min...

Solar Company Becomes First Chinese World Cup Sponsor

China's Yingli Green Energy will be the first-ever Chinese company to sponsor the World Cup, FIFA and Yingli officials announced at a signing ceremony earlier today. The vertically integrated NYSE company is currently the sixth largest manufacturer of photovoltaic solar panels in the world. Mr. Liansheng Miao, Chairman and Chief Executive Officer of Yingli Green Energy, commented: "As one of t...

PETA Kills Another Circus Sponsorship

Given the recent circus around Tiger's sponsors, it should come as no surprise that circus sponsorship itself is quite a risky proposition for many corporations. A Pennsylvania college will halt its promotion of the circus, partly in response to an outcry from the People for the Ethical Treatment of Animals. Of course, the Neumann University Alumni Association is peanuts compared to the Fortun...

Links 02/03/10

Deals Celtics and Rangers Sign Sponsorship Deal with Tennent'sAcura Busts Down WSJ Paywall For A DaySolar Company, Yingli, Becomes First Chinese World Cup Sponsor Trends WSJ: Some Companies Score Big W/ Naming Rights, Others See the Home Team Flop Media Day sponsorships show why NFL product (placement) can't be beat Concord Looks at Municipal SponsorshipScottish Govt Matches Arts Sponsor...

Mobile Apps: Build vs. Sponsor

From Powerade's new ski report application to Mercedes-Benz Motor trend app, virtually every major brand is jumping into the social application fray. Lest you spend hundreds of thousands develoing a DOA app, it's smart to consider your core competency before diving into the still evolving environment of social media. Steve Smith from the OMMA says many online marketers have forgotten about th...

Six Flags Sues Dirtiest Little Days Inn

If the Days Inn in Eureka, Missouri hadn't been so dirty, it wouldn't have drawn a lawsuit from Six Flags for trademark infringement. TripAdvisor ranked the Days Inn Eureka Six Flags as the Number 2 hotel on its "Dirtiest Hotels" list for 2010. One commenter in reply to the list, wrote: “If Hell had a hotel it would be something like this” All of this naturally drew the attention of Six F...

SlideShare to Offer Sponsored Channels

Sponsored channels, whereby companies brand vertical segments of content, are all the rage from online communities like YouTube to traditional media such as Reuters. Yesterday, SlideShare, the popular slide sharing application, launched a new service called Channels that allows companies to custom brand microsites within the professional slide sharing community. The majority of SlideShare's com...

Links 02/04/10

Deals Brooklyn Cyclones' KeySpan Park renamed MCU ParkAMEX and Naomi Campbell Team Up For Fashion WeekMercedes-Benz Sponsors MotorTrend iPhone App Trends Perfume And Politicians in NASCAR?Is Foursquare Ready for Brand Sponsorship? Why the music is still playing for the merry dance between bankers and art Tactics Kia's Marketing VP Dishes On Bowl Strategy