Is Formule One About To Sign Its First Official Vodka?

That's the rumor. Belvedere Vodka is reportedly in discussions to become the official vodka of Formula One. From the Telegraph: Luxury goods giant LVMH is thought to be in pole position to land the vodka deal with its Belvedere brand. While Belvedere is distributed internationally, it does not enjoy as wide recognition as rivals such as Smirnoff and Absolut. In addition to the vodka catego...

Pepsi Says Its 'Moving From Sponsor To Partner' With Latest Content Collaboration

Beyoncé and Pepsi, partners since 2002, have upped the ante with a far reaching new content collaboration. Worth a reported $50 million, the move echoes rival Coke's recent deals to not just use content in ads, but also invest heavily in it. Aside from continuing to appear in TV ads and in-store promotions, Pepsi will work with the artist to start the Creative Development Fund, a resource dev...

Nike Is Launching Its Own Tech Accelerator

Proving Nike is just as much a tech company as an apparel one these days, Nike is taking a bold move to tap into start-ups who would like to build on its Nike+ platform. Nike and famed tech accelerator, TechStars, have come together to create the Nike+ Accelerator program, which will host 10 start-ups for a three-month Portland-based accelerator program that aims to leverage the success of the ...

[VIDEO] Automaker Creates A Car That Can Cheer

Taking team spirit to a whole new level, the Vancouver Whitecaps official automotive partner, Kia, has come up with a car that can cheer for the home team. Each time a fan sends a tweet tagged with #kiacheerwfc, the 2013 Kia Rio goes into a team cheer. Check it out.. Hat tip: Ubergizmo #activationstag

Wasserman Adds To Sponsorship Capabilities With Acquisition

Wasserman Media Group has acquired Canadian sponsorship agency, Catalyst Sponsortship Consulting, Inc. The Ontario-based company, which has helped corporations like RBC, Bell and Manulife active golf deals throughout Canada, was founded in 2005 by Steve Marshman. “For the past seven years, Catalyst Sponsorship Consulting has had a ‘client first’ approach and I take great pride in our business ...

Report: IMG Up For Sale Next Year

IMG will be put up for sale next year, according to a report from Variety. The report says that the sports marketing powerhouse, which Variety says has been informally working with Goldman Sachs to prep for a sale, could be seeking as much as $2 billion. Read More at Variety >> #agenciestag

UEFA Names Official Mobile Phone

HTC, a Taiwanese based manufacturer of smart phones and tablets, has been announced as the official global phone supplier partner of the UEFA Champions League and UEFA Europa League. The three year deal will kick-off in January and run through 2015. The UEFA deal, which will give the handset maker the ability to distribute UEFA content, is HTC's first global soccer sponsorship. The company sa...

StubHub Closes MLB Renewal, Three Clubs Pass On Deal

StubHub and MLB Advanced Media, the interactive media and internet company of Major League Baseball, have reached a five-year renewal agreement whereby StubHub will continue to serve as the Official Fan to Fan Ticket Marketplace for MLB.com. This renewal continues the original 2007 integration of a secondary ticketing provider and a major professional sports entity. The new agreement will con...

If You Work With Fast Food Sponsors, You'll Want To Check Out This Drone That Delivers

For many years, fast food and remote controlled aircrafts have both peacefully co-existed, separately, in arenas across the world. That may change. It seems a small aerospace firm, Darwin Aerospace, has found a way to marry the two with what it's calling the Burrito Bomber. Orders are placed via a mobile app and then the server gets the customer's location via GPS, loads and delivers the burrit...

Through Concert Sponsorships, Robin Hood Raises Millions For Hurricane Sandy Relief

Put on by the Robin Hood Foundation, the 12-12-12 concert at Madison Square Garden this week, featuring Bruce Springsteen, the Rolling Stones, Paul McCartney and others, is reported to have brought in $30 million in ticket revenue, sponsorships and corporate donations. Funds from the concert, which aired on a number of networks and was streamed live online, will benefit victims of Hurricane Sa...