Stricter Legislation May Impact Sponsorships

In coal country, some are saying that the industry's debate with environmental regulators and government officials could have a big impact on future sponsorship revenues. The "Friends of Coal" Bowl - a seven game football series between Marshall and West Virginia - may be one of the first affected. The Charleston Daily-Mail in a piece titled "Coal Climate Could Affect Coal Bowl" quotes the p...

A-B Launches New Brand with SNL Sponsorship

Anheuser-Busch's newest brand extension, Bud Light Golden Wheat, will be making its debut on a big stage, Saturday Night Live, through an exclusive sponsorship on Saturday, October 17th. As part of the sponsorship, which Brandweek estimates is part of a $30 million campaign, A-B will purchase all advertising inventory and have several unique components featuring "Backstage with Bud Light Gold...

Competitive Conflicts & MMA

After watching WEC 43 and reading this post at MMAPayout.com on ROI and fighter sponsorships, I thought it would be a good time to go beyond just poor placement and over crowding of sponsor logos on fighter MMA fighter apparel but also examine the concept of competitive sponsorship that exists in the sport. I wanted to focus more on the fact that directly competitive brands are often featured...

Sponsoring New Ideas

It's often said that big companies can't innovate...that they suffer from paralysis by analysis. Sometimes that is the case, but other times clever companies - in many cases driven by the marketing departments - use their resources to create innovative products that harness the wisdom of their customers in the process powering change, inspiring hope and of course, benefiting their own brand. ...

Liberty Mutual Sponsors Local Amateur Golf

Liberty Mutual Group, the country's fifth largest property and casualty insurer, announced today that it has entered into a three-year agreement to become the title sponsor of the Liberty Mutual Invitational, a local amateur charity golf tournament series that will hold 72 events across the U.S. in 2010. The tournament series was most recently known as the Cadillac Invitational, a sponsorship t...

Deal Flow 10/14/09

Disney and Raytheon unveiled a new exhibit at Innoventions at Epcot, which will let students design and experience their own ride using math fundamentals. Deal of the Day >> Full Story Deal of the Day - Vote! Epcot/Disney & Raytheon - Good deal?(trends) Bonnier Corp.'s Parenting Group, publisher of Parenting and Babytalk magazines, and National PTA, the country's largest child advo...

U.S. Bank Sponsors Coin... Flip

One lucky 49ers fan will have the chance to do the coin flip at each of the team's five remaining home games, as part of a new partnership with U.S. Bank. Beginning November 1, a young fan between the ages of 6 and 13, selected from entries received at 49ers.com, will receive two tickets to the game, a parking pass, tickets to the pre-game 49ers tailgate, and the opportunity to accompany team...

Sponsorship for Speakers II

In a previous post, we specifically "focused in" on those of you in the speaking business – and how you should be out there cultivating your own stable of companies to "sponsor" your speaking tour. And in so doing, be prepared to interweave your sponsors into all facets of your speaking business. From your letterhead … to your hand-outs … to the clothes you wear, even down to your web site an...

Deal Flow 10/08/09

Men’s Wearhouse has signed a sponsorship with the upstart United Football League to be the official men’s clothing partner. Deal of the Day - Vote! Men's Wearhouse/UFL - Good deal?(online surveys) Le Vai alkaline ionized water has signed a sponosorship with the UFL. USI insurance broker has signed a sponosrship deal with the UFL. , announced a new partnership with the Indiana Pacers. Ac...

Need a Sponsor? Go To Class!

Over the past few years energy drink companies have perfected the art of campus rep programs, a practice that Red Bull took to the next level with Red Bull University. It's much more than just handing out product though, think of it has a distributed network of 300+ campus sponsorship consultants. Red Bull says: The goal of a Student Brand Manager is to create experiences with the Red Bull...