Are 43% of Corporate Tickets Wasted?

We've all been at a stadium where we've looked down to see the first few rows empty at tip-off. The good news for sponsors: employees are in the office late. The bad: sponsor assets are being wasted by the minute. CNBC's Darren Rovell offered up an interesting look at how corporations are using sports tickets via an interview with Corporate Events Group VP, Anthony Knopp, whose firm recently ...

Deal Flow 10/15/09

Anheuser-Busch's newest brand extension, Bud Light Golden Wheat, will be the sole sponsor of Saturday Night Live on Saturday, October 17th, through an exclusive sponsorship with NBC. >> Full Story Deal of the Day - Vote! Bud Light Golden Wheat/SNL - Good deal?(answers) Liberty Mutual Group will become the title sponsor of the Liberty Mutual Invitational, a local amateur charity golf...

Deal Flow 10/13/09

Gannett today announced that its AutoPilot iPhone application will be sponsored by Hampton Hotels. >> story Deal of the Day - Vote! USA Today iPhone App & Hampton Hotels - Good deal?(survey software) Why'd you vote that way?? Tell us in comments below! More deals... Dickies announced it will continue its partnership with Texas Motor Speedway from 2010-2012, which names Dickies a...

Getting the Most from Your Sponsor's Images

Before I get started, I must go back to my educational upbringing and let you know that my training - and good fortune - came from a Vocational High School in Massachusetts where my trade specialty was in Industrial Design (which centered on everything to do with creating art and graphics). That knowledge has been such a payback for me throughout my career. This may sound strange to some of y...

$1.5MM Sponsorship Still "In the Mail"

Sponsorship guarantees are getting more and more common, as a way to secure new business. But what happens when the expectations sold (sometimes, those offered in better economic times) don't match the result. That's what Bartley Kives of the Winnipeg Free Press asks today. The Winnipeg Free Press writes: Back in 2007, city council approved a plan to sell the naming rights to city buildin...

McHugh Leaves A-B Sponsorship Position

The St. Louis-Post Dispatch is reporting that "Mark Wright has been promoted to vice president of media, sponsorship and activation at Anheuser-Busch, replacing Dan McHugh," who left the company on Monday and served less than a year in the position. McHugh replaced Tony Ponturo as A-B's lead sponsorship decision-maker after Ponturo left the company late last year.

Labonte Told to Watch His Bumper This WKD

When NASCAR comes home to Charlotte on Oct. 17 for the NASCAR Banking 500, Bobby Labonte will have more people on his tail than any other driver on the track – literally. More than 13,000 names of people affected by breast cancer will be featured on the rear of Labonte’s pink No. 96 as part of a breast cancer awareness program with his sponsor Ask.com. The search engine transformed its homepa...

Raytheon Unveils Sponsored Epcot Exhibit

Think you can design a better ride than the experts at Epcot? Now you'll have a chance thanks to the defense and government technology company,Raytheon. Today Disney and Raytheon unveiled a new exhibit at Innoventions at Epcot, which will let students design and experience their own ride using math fundamentals. Sum of all Thrills lets park guests custom-design their own ride using mathematic...

Now Comes the Tough Part.

After an 0-5 start, there may not be much the Tennessee Titans are ahead of at the moment, in the NFL standings, but they were well ahead of the curve on one thing: the still nascent practice of jersey patch sponsorship (state-side at least). Along with lottery deals, practice jersey sponsorships have become one of the hottest topics in NFL sponsorship this year. You'll recall that the pheno...

A Strange Deal Gets Stranger

One sponsorship deal, among many, that never materialized this year was W Sports Marketing's sale of title rights to a pro-am tennis exhibition called the Grand Slam of Asheville at the Asheville, North Carolina Civic Center on August 28th. The opportunity, you may remember, garnered some last minute headlines when W Sports Marketing made an unusual offer - saying they would only ask for paymen...