MLB Juicers Square Off Tonight

Juicing has a negative connotation these days in baseball, but one official juice can't lose during the MLB Division Series, which kicks off today between Boston and LAA. MonaVie is the official juice of the Boston Red Sox; and, MonaVie EMV is the official healthy energy drink of the Los Angeles Angels of Anaheim. Even better, they've sponsored with different products under the company umbrell...

ISC Puts Focus on Prospecting & Deeper Partner ROI

International Speedway Corporation, in quarterly results released yesterday, says the "macroeconomic downturn continues to impact business," despite adjustments to ticket pricing and cost-cutting measures. Total revenues for the third quarter decreased to $172.9 million, compared to revenues of $213.2 million in the prior-year period, causing the stock to drop 2% in trading today. Net income fo...

How Closely Should Health Care Services be Tied to Sponsorship?

The monetization of college athletics, recently ratcheted up several notches by shrinking athletic budgets and IMG's entry, is reshaping the sponsorship paradigm on campuses across the country. One case in Arkansas, for instance, is raising a thorny issue around sponsorship of healthcare services. On September 21st, business publication Arkansas Business ran a story entitled "Physician Group...

Premier Exhibs Looks for Life in "Bodies"

Premier Exhibitions, a NASDAQ-listed developer of popular touring museum-quality exhibits like Bodies and Titanic, today reported a Q2 drop of 11% in revenue with a 4% decrease in attendance to 1,324,495 compared with 1,374,472 in the second quarter of fiscal 2009. What peaked our interest though was the turnaround plan offered up by the company who is currently on the verge of being delisted b...

Deal Flow 10/07/09

Pro Bull Riding (PBR) has signed an exclusive sponsorship with Dish Network, which will be the official satellite TV of the PBR. evian Natural Spring Water announced its sponsorship of the 2009 Food Network New York City Wine & Food Festival Fisher Island Hotel & Resort will be the Official Hotel & Resort of Art Miami, the city's original and longest-running contemporary art fair...

Marketing Midnight Madness

With the announcement today that marketing titans IMG, the Yankees and the Cowboys are teaming up to market college athletics, it should come to no one's surprise that NCAA Hoops' Midnight (or earlier) Madness has also become not just a ticket sales play, but also an increasingly popular value-add for athletic program partners throughout the country -- and their fans. SB Nation's Sean Kelley ...

PBR Secures Satellite TV Partner in Dish

DISH Network will be the Official Satellite Television Partner of the PBR. The partnership includes exclusive satellite TV sponsorship of the PBR's remaining 2009 Build Ford Tough Tour stops and the 2009 PBR Built Ford Tough World Finals as well as all events on the 2010 BFTS tour which will be available to satellite TV subscribers only on DISH Network. "Millions of PBR fans are deeply concern...

Fame Route Brings the Fashion to SoBe

There are many luxury concierge services that will let you live "Entourage" level excess at a price. As the official travel and hospitality partner of Funksion: Fashion Week Miami Beach, one luxury concierge found its perfect audience in one of fashion's elite events. But going one step further, Fame Route is putting some unique support behind the American Heart Association's 2nd Annual Red Dr...

It's No Longer "Just About You"

For those of you that have been reading my sponsorship blog for any length of time (…and I hope that’s a TON of you out there!), you know that I’m decidedly "bullish" when it comes to advising you about building a family of sponsors for your meetings, teleseminars and newsletters – which goes as well for people in the speaking business. However, as positive as sponsorships are for your busines...

Awkward Sponsor Moment

League/team/tournament/player sponsor conflicts are nothing new in sports, but thIs world wide web thing sometimes magnifies the tangled and striking contrast of competitive conflicts that sports sponsorship weaves. For instance, yesterday when the Ladies European Tour announced that "Leading Swiss watchmaker Omega will be the new title sponsor of the Dubai Ladies Masters and Dubai Desert Class...