Share the Road Offers 'Safety' Sponsorship

We've all had bad experiences with rogue drivers, of the truck and car variety... that's where the Share the Road highway safety program comes in. Share the Road is a highway safety initiative created by the American Truck Association, that uses multiple communication channels to educate both car and truck drivers on how to safely... you guessed it.. "share the road." Today, Mack Trucks sig...

Deal Flow 10/06/09

**sponsors in grey link to full story ESPN has signed Levi’s as the presenting sponsor of its documentary series 30 for 30. The Coca-Cola Co. has forged a multi-year marketing and sponsorship partnership with live concert producer Live Nation. Pepsi will be presenting sponsor of a one-hour documentary about Hendrick Motorsports' 25th anniversary on ABC. Lance Armstrong announced a new partn...

Does FLW's Fate Rest on Wal-Mart Renewal?

Corporate america jumped aboard sport fishing when Wal-Mart agreed to title sponsor FLW in 1996. Now if Wal-Mart does not renew could sponsors, many of which are closely tied in business to the big box retailer, jump ship as quickly as they got involved? bassfan.com speculates that the delay in FLW's 2010 strategic plans is rooted in negotiations with Wal-Mart. The article says that two key f...

Activation Tactic of the Week

Are you looking for new ways to put your product in the hands of fans in-arena? Are you looking for new ways to impact the fan experience while driving brand impressions? As brands continue to search for new, effective mediums to place their products in the hands of fans on gameday, they should not look past Parachute Promos. The promotional company produces tangle free parachutes that can be ...

Property of the Week: The Buzz Girls

The Buzz Girls tastemaker network and event series hosts events throughout the year for above-the-line female executives in entertainment, media, and lifestyle. Who goes to Buzz Girls events? Influential women in top entertainment agencies, media, and lifestyle companies are invited to network, sample products and discuss upcoming projects and trends in a private location. How do you sna...

Copart and Carl Team Up For 2010

Four years ago, Carl Edwards won the Copart 300 at Auto Club Speedway, now Copart, an online vehicle auction service, is hoping Carl will win for Copart again. Copart today officially announced that the company has entered into an agreement with Roush Fenway Racing to sponsor Carl Edwards and the No. 60 Ford. Copart will appear as the primary sponsor on the No. 60 for 16 races beginning in 20...

Innovation Isn't Always Convenient

When markets lack competition, consumers are harmed. The unchallenged competitor faces no countervailing force to keep prices down and keep customer service value up. In this situation there is no opportunity for a competing viewpoint that may serve a market more efficiently, to take root. Worse, without competition in a market, innovation is stifled. On the flip side, new ideas – even ones t...

UA A.D.: Sponsorship "Independent" of Health Care Objectives

On Wednesday, we wrote about a story from Arkansas Business that looked into whether the University of Arkansas Athletics department had tied its choice of medical providers to sponsorship contracts, and subsequently according to Arkansas Business, altered slides of the partnership presentation, in response to a FOIA request. Yesterday afternoon, the University of Arkansas issued a statement i...

Enterprise Becomes Official Rent-A-Car of the NHL and NHLPA

Enterprise Rent-A-Car, the National Hockey League Players Association and the NHL have signed a multi-year agreement naming Enterprise as the Official Rent-A-Car of the NHLPA and the NHL. Elements of the agreement include Enterprise sponsorship of NHL television and Internet coverage, camera-visible signage during games and events, on-site displays at select events, and a mix of marketing rig...

In Bradenton, Sponsors Could Name School Curriculum

In Bradenton today, a school board will decide the fate of a proposed academic sponsorship program, Natalie Neysa Alund of the Bradenton Herald writes. If the plan is approved, the school board plans to offer one year sponsorship contracts at $25,000/year. In exchange, sponsors will get their name on school and district Web sites, the opportunity to host internship programs and potentially the...