Glow-in-the-Dark Graffiti: Smirnoff Finds A Creative New Way To Light Up The Night

Wieden + Kennedy Sao Paulo recently came up with a great new way to make sure that its client, Smirnoff, stood out in the night. Created with special paint, only visible with black lights, at several different Sao Paulo hot spots, black lights were activated from time to time to reveal the Smirnoff-themed graffiti surprising partygoers. Check it out... campaign: 'Creatures of the Night' by ...

Super Bowl XLVII: 18 Brands That Have Bought In

With the new year right around the corner, it's time to start talking about the Super Bowl, and more specifically, which brands will be forking over nearly $4 million to be a part of it. While the field is not yet complete, Ad Age is keeping a running list of the brands that have bought in. Here's the list so far with a few spots left to fill... Anheuser-Busch InBev Audi Best Buy Cars....

Heineken Celebrates 140 With 5,000 Bottle Video Wall Fans Can Post To

To mark 140 years, Dutch brewer, Heineken, today is asking fans to post to its wall. This may seem extraordinarily uninteresting, until you consider that it's not their Facebook wall, but rather the wall of their original 140-year old brewery in Amsterdam and the video wall board they've created is made out of 5,000 of the brand's iconic green bottles. Fans can post their message at bit.ly/cele...

How To Build and Manage A Page For Your Sponsorship Opportunity

We get asked a lot about how to add a property (i.e. sponsorship opportunity) to SponsorPitch's Property Index. Here's a quick step-by-step tutorial that walks you through the 5-step process for creating a new property page and how to get started managing your new page. If a page already exists for your property on SponsorPitch, you can simply click the 'Manage This Page' button on the right ha...

Want To Win At 5-Hour Energy's New Mobile Game? Steer Clear of the Coffee!

Everybody's favorite energy shot, 5-hour Energy, has launched a new mobile game called 5-hour ENERGY Work Day Marathon, which will give players the chance to win real prizes related to the company's sponsored events and celebrity partners like Jim Furyk and Clint Bowyer. The game can be found here in the iTunes app store. The game is basically an obstacle course to get through the work day, r...

H&M's New Beckham Campaign May Catch You Off-Guard

Almost nude, 10-foot David Beckham statues have been placed in five Manhattan locations as part of a new H&M underwear marketing campaign. Similar silver statues to the one below in Flatiron have also been placed in prominent locations around Los Angeles and San Francisco. The latest campaign ups the ante on H&M's expanding underwear campaign, which recently projected Beckham in his bri...

Can This Commodity Stem Price Decline With 750% Increase In Promotional Spend?

Hard times in the Maine lobster market, may mean good times for New England-based properties that can increase consumer appetite. With the price of Maine lobsters down about 30% since last year, Maine's Lobster Advisory Council has unanimously voted to approve a brand new $3 million promotional budget, which is a 750% increase over the roughly $400,000 that the Lobster Promotional Council curre...

Financed by Sponsorship, This New Event Aims To Be "Most Watched Ever"

Imagine a single event with 140 million live spectators. Sound crazy? Don Hartsell, the founder of the World Sky Race, doesn't think so. Hartsell, who has been kicking around the idea of an around-the-world blimp race for years, says the inaugural event will take flight in 2014, composed of eighteen back-to-back races that span 30,000+ mile around the globe. The $50 million budget will be fin...

[RESEARCH] Puma Proves Men Love Their Wives More Than Football

Newcastle United's kit partner, Puma, recently came up with a clever way to answer the age old question -- what do men love more, women or football. Watch what happened... Hat tip: psfk.com #activationstag

Moët Launches U.S. Open's First Champagne Bar

Second year U.S. Open sponsor, Moët & Chandon, has stepped up its activation with the opening of the tournament's first-ever champagne bar. Designed in the brand’s signature style, the Moët & Chandon Terrace at this year's tournament will feature an outdoor lounge environment serving Imperial Champagne along with a full complement of bar options. "The partnership with the US Open mark...