Pandora Looks To Get More Local, A New Kind of Media Partner?

If you go onto Pandora you'll see some major marketing partnerships. The fast-growing, newly public online radio service has recently cut national marketing deals with the likes of Chase, Lexus and Wendy's. By the numbers, Pandora reported a 53% jump in advertising during the third quarter bringing its ad revenue to nearly $90 million. While big partnerships are helping the company monetize, ...

State of Virginia Secures Corporate Sponsor For "Safe Phone Zones"

Virginia Governor Bob McDonnell just announced Virginia’s launch of the “Safe Phone Zones” program sponsored by GEICO, which includes highway signs that direct motorists to Virginia’s Safety Rest Areas and Welcome Centers where they can safely use their phones for calling, texting, surfing and accessing mobile apps. In what may be a reptilian first, the iconic Geico lizard looks like it will be...

Sponsors Secured For Reality TV Mission To Mars

Mars One, a Dutch planned expedition that aims to create a human settlement on Mars, has landed its first sponsors, for what it says will be a Big Brother style "global reality-TV media event." Mars One will aim to first send robots up to the Red Planet between 2016 and 2020 with the goal of having the first four astronauts land in 2023. Sponsors announced last week include Byte Internet (a...

Check Out How Coca-Cola Wrapped Up The Olympic Games

To put an exclamation point on its sponsorship of the 2012 Summer Olympics, Coca-Cola yesterday rolled out this giant 100-foot vending machine. The one day promotion was accompanied by a free offer for fans that first registered online. Worth a watch.. #activationstag

Awkward. Larry Ellison's Oracle Racing Now Supported by Rival, Microsoft

In an ironic twist of fate, one of billionaire Larry Ellison's most prized possessions is now being supported by his most bitter nemesis. In June, Microsoft announced plans to buy enterprise social networking company, Yammer. In and of itself, this has nothing to do with sponsorship unless you know that Yammer is one of the official suppliers to Larry Ellison's Oracle Team USA and their defense...

Ad Agency Crowd-Sources Its Name Change

Ad shop, DW+H, knew it needed a new name. Rather than gather company execs for a brainstorm, it decided to open its name change up to the masses using ad creative crowdsourcing site, Victors&Spoils. The agency issued a brief and is asking for new ideas for its own name from the 6,000 or so ad minds on the site. To make things interesting, there's a $4,000 bounty to the person that can come ...

Here Are All The New Ads You'll Be Seeing This NFL Season

Opening weekend is finally here. Have a look at some of the brand new TV spots NFL partners will be running this season... Bud Light Tide (P&G) Gillette (P&G) Old Spice (P&G) Visa Papa John's Courtyard by Marriott Campbell Soup Company New Era Cap Company #activationstag

Fashion Week Sponsor Crowdsources the Perfect "Snackcessory"

How do you make fiber fashionable? General Mills is asking fashionistas to help out with that. A Mercedes-Benz Fashion Week sponsor for the second year running, Fiber One is activating its sponsorship by asking fashion fans to submit a design for their own "Snackcessory" – a stylishly-designed case or pouch that can store on-the-go snacks – ahem, like Fiber One Bars. After submitting a photo an...

This Activewear Juggernaut Shuns Big Advertising For Relationship-Building Events

Lululemon Athletica CEO, Christine Day, says "our #1 priority is meeting our guests where they are at." In some cases, that may be through a marathon on the streets of Vancouver, at a music festival in Whistler, on hundreds of yoga mats in New York's Bryant Park or even in a store-window, which often serves as an experiential yoga demo for the fast growing apparel giant's now 189 stores through...

Watch U.S. Open Champ, Andy Murray, Freak Out About His Missing Watch

Having lost all of his four previous Grand Slam finals, you'd like to think Andy Murray could relax a little after finally winning his first, the U.S. Open, last night. However, among Murray's first words after getting the monkey off his back, surprisingly were "have you got my watch?" Afterall, one of the most coveted PR moments for tennis sponsors is the trophy shot. While Federer has the R...