This Is What Happens When Silicon Valley Comes To Fashion Week

No longer simply the domain of couture and fashion endemic brands, Mercedes-Benz Fashion Week, via sponsorship, is increasingly home to downright consumer goods like Pepsi, DHL... even Fiber Bars. But when tech companies like Microsoft and Google get involved, well, that's when things get really interesting. "When we started the shows, 'technology' was not a word associated with Fashion Week,...

Microsoft App Diagrams The Viral Distribution Of A New Album

Indie rock band, The xx, has found an interesting way to track the way their new album (releasing today) is shared. Teaming up with Microsoft, the band has launched an app that tracks in real-time how their music is shared throughout the world over time. "As with each project we undertake, this is yet another opportunity to step back and rethink what’s possible on the web," Microsoft Marke...

Fashion Retailer Allows Customers To 'Customize the Catwalk'

British fashion retailer, TopShop, has joined forces with Facebook for this weekend's Summer 2013 London Fashion Week show in an effort to make a more immersive and socially engaging experience for the customer. The retailer says that through the partnership it will offer customers the most customized fashion show experience ever. Viewers will be able to ‘customise the catwalk’ giving user...

The World's Largest Manufacturer of Musical Instruments Just Launched Its Own Record Label

After negotiating endorsement with thousands of artists, Yamaha will soon find itself on both sides of the negotiating table. The world's largest musical instrument manufacturing company has launched a boutique, one-stop-shop record label to support rising and established artists, complete with a full-service recording and video production studio in Franklin, Tennessee. The new division will wo...

Obama Campaign Ads Coming To Madden NFL 13

Looking for an escape from presidential politics? Don't look to gaming. Once a safe-haven, it seems even Madden 13 is now a medium for political promotion. Taking advantage of the enhanced ad targeting capabilities that connected gaming consoles now provide, President Obama's re-election campaign is again tapping into in-game ads already appearing in a variety of EA titles including Madden 13...

Sponsorship Now Tops Broadcast, Matchday Revenue At Manchester United

Manchester United posted its best year ever for commercial revenue, which now represents 36.7% of the club's total revenue and for the first time exceeds broadcast and matchday income. The club reported its first annual results as a NYSE-listed company earlier today. Boosted by its unprecedented $559 million sponsorship deal with U.S. automaker, General Motors, Manchester United reported that a...

Entertainment Giant, AEG, Is On The Block

Anschutz Entertainment Group, the live events company owned by billionaire Philip Anschutz, is looking for a new owner according to a report published Tuesday night by the LA Times. According to the paper, the company which owns premier assets such as the Staples Center, Rose Garden, Home Depot Center, Los Angeles Kings hockey team and Los Angeles Galaxy pro soccer team, could spark a potential...

Shoe Brand Takes Message To The Streets With Bold New Nightlife Campaign

Cole Haan is taking its marketing message out of boutiques and straight to the streets...literally. The new nightlife campaign includes a food truck that gives away grilled cheese sandwiches and sells stilettos outside of NYC's nightclubs (PSFK has photos of the stiletto selling food truck here). The Cole Haan brand, coinciding with Fashion Week, also launched a series of late night parties cal...

Google Teams Up With Cirque du Soleil For Immersive Online Experience

What happens when leaders in performance art and technology come together? Cirque du Soleil has teamed up with Google to take its latest show online using HTML5. Using a webcam and motion sensory technology, fans can be part of the show. By gesturing and making sounds users are asked to navigate through the digital experience, follow characters and enjoy exclusive Cirque du Soleil performances....

Virgin Promotes Latest Partnership With In-Flight DJ's

We've seen airlines host fashion shows, acoustic guitar sets and even golf. However, with security so tight these days Virgin America may be breaking into unchartered territory with an in-flight DJ. To activate its sponsorship of FIlter Magazine's third annual Culture Collide Festival, Virgin America is planning to host several prominent DJ's on an October 3rd flight from New York to Los Angele...