Two Leagues That Let Their Refs Wear Sponsorship

Again thrust into the spotlight by last night's controversial Seahawks-Packers ending, the NFL referees are now the center of the sports universe. That means a lot of eyeballs on the arms of NFL referees each week, regardless of whether the call's a TD or INT. With all those eyeballs, might this all be resolved by a 3" 1/ 2-inch by 4" 1/2-inch patch? The kind already found on many NFL player je...

Two Days From Opening, Barclays Center Unveils Expanded Partnership Roster

With Brooklyn’s new sports and entertainment venue set to open this Friday, Barclays Center is unveiling a host of new partnerships. Adding to its already extensive roster of founding partners, Barclays Center will be launching marketing partnerships with Applebee’s, McDonald’s, New York Lottery, Party City, Reese’s, Robert Mondavi Wines, W.B. Mason, and Apollo Jets. The partners will be member...

By Land, Air and Lucky Cube, Fashion Retailer Expands To California

Uniqlo has come up with a unique way to promote its first California store opening. The Japanese casual fashion retailer, which competes head-on with Gap, Old Navy, A&F and others, is using a branded zeppelin from Airship Ventures to creatively get the word out about its upcoming San Francisco store opening. The red company logo, which took a team of 10 over 8 days to cut, produce, and inst...

Here's The One Brand That Benefited From Monday Night's Blown Call

Our friends from Front Row Analytics ran the numbers. #activationstag

Say Hello To The Soccer Ball That Turns Play Time Into Fundraising

Using patent-pending technology, New York's Unchartered Play, Inc. has come up with a unique way to raise money for charities. The Ludo ball tracks the time you spend playing with it via an embedded chip and wirelessly uploads playtime data to The Play Fund, Uncharted Play's new online giving platform. With the Ludo and The Play Fund, your play time is converted into currency that can be used t...

Dunkin' Donuts Sponsors Start-Up Contest

Dunkin' Donuts and its agency Hill Holliday have come up with a creative way to energize the coffee chain's social media efforts. The "Dunkin' Donuts Start-up Turbo Shot" promotion is asking start-ups to propose ideas online for how they can help energize the brand's social media efforts. From the pool of online entries, three start-ups will then be chosen to pitch Dunkin' Donuts their idea for...

Sportswear Brand Turns To IMG For Global Sponsorship Reset

Sergio Tacchini, the Italian tennis and sportswear clothing company most recently known for splitting ways with Novak Djokovic, this week announced a far-ranging global partnership with IMG. The multi-year partnership is meant to reinvigorate and relaunch the sports fashion brand with younger, more affluent consumers. IMG will serve as Sergio Tacchini’s licensing agent working with the Company...

Red Bull Promotes Extreme Inventing With 'Creation'

If there's not a sport called extreme building yet, let's face it there's really only one brand that should be creating it. Red Bull, well known for inventing off the wall sports stunts, is challenging hackers, makers, builders and thinkers to create something of their own. Red Bull Creation, first launched in 2011, is a nationwide contest that asks teams of four to create something unique from...

Sponsors Drop Out of Presidential Debates

With only two days to go before the first presidential debate, the commission that runs the presidential debates has lost three sponsors in less than a week according to popular political blog, Politico. The latest sponsor to pull the plug on its partnership with the Commission on Presidential Debates is Philips Electronics and the move comes after similar actions by the YWCA and ad shop, BBH. ...

Sneaker Brand Puts New Spin On Talent Search

Apparel and sneaker brand, Converse, is using branded surveillance cameras to put a new spin on the age old idea of an urban talent search, as reported on by PSFK. The contest, called Pro Streets, is a Europe-wide game that lets people in various cities show off their street talents (dancing, skating, singing, etc.). The videos are then uploaded to ProStreets.com, where consumers will decide wh...