Chevy Looks To Spark Mini Sales With New Sponsorship

The new 2013 Chevrolet Spark, a "mini" car offered in bright colors like Jalapeno, Salsa Red, Lemonade, Denim Blue and Techno Pink, will pace nearly 10,000 runners at this weekend's Color Run in Brooklyn, the first of numerous Spark-paced races across the country. The deal, which also makes Chevrolet Spark the tour's official vehicle, comes just weeks after the mid-July launch of Chevy's new li...

MLB Adds Presenting Sponsor For Wild Card Games

Anheuser-Busch and Major League Baseball have agreed to a six-year renewal of their long-running sponsorship agreement, which designates Budweiser as the Official Beer Sponsor of Major League Baseball. Under terms of the deal which will run through 2018, Budweiser will be the presenting sponsor of the first-ever Wild Card Games, the single-elimination games between the two Wild Card teams from ...

Yahoo! Fantasy Football Adds Two New Sponsors For '12

Citi and Snickers have joined Yahoo! Sports for its 15th season fantasy football. Citi will sponsor Yahoo! Sports Fantasy Football Draft Central, a tool to help fantasy football players determine their draft strategy, while Snickers will deliver personalized messages to users on the “Match Ups” pages. "We have some exciting things lined up for Yahoo! Fantasy Football this year that make it eas...

Check Out Reebok's New Gym/Retail Hybrid Concept, Fit Hub

Reebok is aiming to take experiential to the next level with its first stateside Fit Hub gym/store, opened last week in New York City. The 2,500 square foot experiential retail store, which doubles as a venue for training and exercise demos, is staffed with fitness experts that can provide customers with workout advice. The store is also attached to a 10,000 square foot gym designed specificall...

Boosted by New Sponsors, Nascar Team Becomes First To Make Inc 5000

Front Row Motorsports, owners of the number 26, 34 and 38 entries in the NASCAR Sprint Cup Series was named to Inc. Magazine’s list of the 5,000 fastest growing privately held companies in the United States. Coming in at number 800 with annual revenue of $7.8 million, this marks the first time a NASCAR Sprint Cup Series team has made the Inc. 5000 list. The team generates its revenue almost en...

Check Out This Inspirational Ad From Paralympics Sponsor, Samsung

By most accounts, Samsung wasn't the most high profile sponsor at this years Olympics, but they've just released a powerful new ad for the upcoming Paralympics called "Sport Doesn't Care Who You Are." Check it out.. #activationstag

Match.com, DC Entertainment Pair Up For Super Hero Dating Profiles

Match.com, the world's largest dating website, has come up with a clever way to help promote this Wednesday's release of DC Comics' Justice League #12, the issue that reveals a heated love affair between Superman and Wonder Woman. The partnership between Match.com and DC Entertainment includes both Superman and Wonder Woman having dating profiles on the site and a compatibility analysis, which ...

[SLIDESHOW] Find Your Favorite NFL Team's New Gatorade Bottle

Gatorade, an NFL sponsor since 1983, has expanded its limited edition NFL team bottles from 15 to 32 NFL teams this year. With the custom bottles shipping to shelves across the country this week, TheSportsBusinessExchange.com has compiled this nifty slide show for 27 of the 32 NFL team bottles you'll be seeing soon. Worth a look. #activationstag

QSR Sponsor Imprints School Logo Into Local Hamburgers

Sonic has found a unique way to activate its sponsorship of the Louisiana-Lafayette Ragin' Cajuns. The QSR may be the first to use food coloring to imprint a school logo on the actual burger, not just the packaging. Starting today, these special edition burgers are available at the chain's locations throughout southern Louisiana. How many school logos are on a hamburger bun? ANSWER: one and it...

[VIDEO] Nike Activates Soccer Partnership With Puppetry

Nike's new spot for the CTR360 Maestri III boot featuring FC Barcelona’s midfielder Andrés Iniesta showcases a string-controlled puppet blowing past opponents on a miniature football pitch. “The truth is that I really like the ad, it’s nice,” said Iniesta. “I’m obviously not a puppet ... but I’ll keep this puppet with affection.” Check it out... #activationstag