Nike Sues Reebok Over Tebow Shirts

On Wednesday, Nike filed a lawsuit in U.S. District Court claiming that Reebok has used Tebow's name to sell Jets-related apparel without permission since he was traded to New York last week. Numerous outlets are reporting that Nike was granted a temporary restraining order that will force Reebok to recall all Tim Tebow jerseys it had sold to retailers, as well as stop the production of new Teb...

Mark Cuban on Jersey Sponsorship: "For $25 Million, It's Done"

If the price is right, at least one owner, and probably quite a few others, are in favor of jersey sponsorship in the NBA. The Fort Worth Star-Telegram caught up with Dallas Mavericks owner/shark/billionaire entrepreneur Mark Cuban to talk about the hot topic, which will be considered at this April's NBA board meeting. Using Go Daddy as an unlikely example, Cuban told the paper "if there are ...

What's A Facebook Like Worth To Partners?

Dan Migala, founder of the Migala Report, kicked off a lively conversation this AM on the value of a Facebook "like." Here's the tweet that got things started. As more properties fling open the doors to social media assets like Twitter, Pinterest and Facebook, it's important to consider the value partners place on a "like," "share," "tweet," "pin" or whatever-comes-next provides. At the same...

Sign of the Times? Samsung-Backed Cyber Games To Go Mobile-Only

The World Cyber Games, heavily backed by Samsung and others, is going mobile only in a major strategy shift, according to a leaked letter from WCG CEO Brad Lee **. WCG officials have confirmed that the international events company will drop PC and console competitions to focus solely on mobile gaming. World Cyber Games started as a PC gaming tournament in 2000 hosting major sponsored events ac...

The UK's Top Sponsorship Shop Is...

Synergy was named Sponsorship Consultancy of the Year by the 18th annual Hollis Awards, held last night in London to honor the best of the best in the UK market. Aside from the agency's achievement, Synergy Chairman and Founder Karen Earl was also honored with an Outstanding Achievement Award for her contribution to the sponsorship industry. O2’s partnership with Academy Music Group was name...

Why Marketers Need Great Sponsorship Ideas More Than Ever

Major brands are increasingly looking to focus TV ad spending around DVR-proof events. As first reported by MediaPost, Coca-Cola plans to shift more of its spend to events like the Super Bowl and “American Idol," which are typically aired live. In contrast, dramas and comedies can increasingly be played at any time using on-demand programming with dvr's, mobile, online and other platforms. “Y...

Kings Ask Bankruptcy Court For $8.3 M Claim Against Power Balance

The Sacramento Kings have filed a claim in U.S. Bankruptcy Court for $8.3 million – the amount it says it is still due as a result of a naming rights agreement between the team and Power Balance, the maker of popular wristbands that are said to improve strength, balance and flexibility. The company filed for bankruptcy protection late last year after being hit with a $57 million lawsuit. To dat...

Matt Kenseth Wins Daytona 500, But Loses With Sponsors

The 54th running of the Daytona 500 featured a little bit of everything. Rain pushed the race to Monday night for the first time. An early wreck knocked out Jimmie Johnson, Danica Patrick and 2011 Daytona winner Trevor Bayne. The race’s signature moment was when Juan Pablo Montoya crashed into a jet dryer truck on the track that created an inferno that caused a two-hour delay. The delay helped ...

BMW 'Buys More Time' With Jimmy Kimmel Live! Deal

Jimmy Kimmel Live will air commercial-free on Wednesday night, thanks to a 2-show partnership with luxury automaker BMW, which began after the Oscars with a co-branded BMW segment. Tomorrow night, the brand will run a five-minute integration, while the rest of the show will be presented commercial-free by BMW, according to Variety. The tie-in with Leap Day coincides with BMW's brand messaging...

Confessions (and Learnings) of a First-Time Sponsorship Seeker

This is the third installment of a weekly Monday series called Confessions (and Learnings) of a First Time Sponsorship Seeker. Before reading other articles in the series, we'd suggest going back and reading Part I or Part II. In my previous article I alluded to how my first attempt at wooing a potential sponsor fell way short of the mark. I created what I thought was a good sponsorship prop...