Air New Zealand Activates Golf Deal With In-Flight Putting Challenge

Many airlines are using sponsorship to push the boundaries of in-flight entertainment, but this may be a first. To celebrate their sponsorship of the upcoming NZ PGA Pro-Am Championship, Air New Zealand has launched the 30,000ft In-Flight Putting Challenge. Starting today, participating customers will be asked to putt down the aisle of the aircraft for a chance to win golfing prizes by Callaway...

Lexington Task Force Explores Naming Rights Around Rupp Arena

A task force has identified more than $25 million in potential annual revenue from naming rights and sponsorships associated with the iconic Rupp Arena, where the University of Kentucky men's basketball team plays. While naming rights to Rupp Arena itself may not be for sale, the Lexington Arena, Arts and Entertainment Task Force is exploring ways to generate additional sponsorship revenue, whi...

SXSW: Doritos Launches New Chip With 56-Ft Tall Vending Machine

The marketing team at Doritos wanted to make a big splash around its new Jacked line of tortilla chips at South by Southwest. What better way to do that than build a 56-foot tall vending machine and hand out free samples? But wait, there's more. After ceremoniously being plugged in, the whole thing doubled as a stage for a number of acts including a surprise performance by Snoop Dogg. Check the...

Gulf Adds Electricity To Fenway Deal

Gulf Oil has expanded its partnership with the Boston Red Sox, adding official electricity supplier to its decades-long deal at Fenway Park. The company will promote Gulf Electricity's new service coming to Massachusetts later this year with the Gulf Electricity division powering everything from Fenway’s lighting towers above the Green Monster to the team clubhouses and concession stands. “We ...

Coke Looks To Capitalize On Lin; Will Activate MSG Partnership In Chinese

Coca-Cola will begin running courtside signage at Madison Square Garden in Chinese in an effort to capitalize on the international appeal of New York Knicks phenom, Jeremy Lin. A company spokesperson told the AP that Coke is still working on what the ads will exactly look like, but that they will complement the company's existing sponsorship inventory at the Garden. “For us, those ads signify...

LED Company Sponsors Joe Gibbs Racing To Boost Scoreboard Biz

Trans-Lux Corporation, a Norwalk, CT-based LED video display and LED lighting solutions provider, has signed on as a sponsor of Joe Gibbs Racing in an effort to build new relationships with potential b-to-b customers. The sponsorship includes track appearances of the No. 18 Trans-Lux Toyota Camry driven by Joey Logano along with access to Joe Gibbs for various promotional initiatives. The new N...

Couldn't Make It To IEG's Annual Conference? Here's A Rundown ...

Via SponsorPitch member, Mike Mahoney, who was kind enough to share his takeaways from Day 1 and 2: [View the story "#IEG2012 Recap" on Storify]

UEFA's Research Tender Is A Moment To Note For Sponsorship

There’s a significant moment coming in the sponsor research business as Uefa prepares to announce which firms are on board ahead of Euro 2012. There are six packages up for grabs covering audience research through to TV viewership and sponsorship brand monitoring. The pitch process took place in Switzerland and is now complete. The results are due any day now. Given the recent movements in the...

Norah Jones Launches Album With Assist From Jetsetter

Travel daily deals site, Jetsetter, has teamed up with Grammy award winning artist, Norah Jones, to launch her newest song to its customers exclusively as part of an integrated Norah Jones promotion on Jetsetter. For music and event properties, travel partners are certainly nothing new, but as deals sites like Travelzoo, Groupon Getaways and Jetsetter acquire massive membership databases, thes...

Universal, HSN Team Up To Sell Movie-Themed Merch

In the wake of one of Hollywood's costliest marketing flops, Universal is contrasting with a vastly different approach to film promotion. It has teamed up with what may seem like an unlikely marketing partner - HSN, or Home Shopping Network to promote its upcoming film, Snow White and the Huntsman. While Hollywood marketing campaigns can run upwards of nine figures to court the attention of tee...