Four Properties That Are Helping Partners Activate With Pinterest

Photo sharing website, Pinterest, is one of the hottest start-ups on the planet, reportedly growing faster than Facebook or Twitter did at the same age. Much like they did with Twitter, smart marketers are setting up shop and populating content ahead of its broader adoption. As a social network that aggregates photos of the things members like, Pinterest offers another great way to bridge the g...

Confessions (and Learnings) of a First-Time Sponsorship Seeker

This is the sixth installment of a weekly Monday series called Confessions (and Learnings) of a First Time Sponsorship Seeker. Before reading other articles in the series, we'd suggest going back and reading Part I, Part II, Part III, Part IV and Part V in the series. Competitive advantage #1 - create your brand online If you've been reading my blog for a while, you'll know that I'm a strong b...

Dell Expands Music Platform With New Festival Partnerships

Dell and YouTube have developed an exclusive partnership to deliver live webcasts for four major music festivals in 2012: New Orleans Jazz & Heritage Festival, Bonnaroo, Lollapalooza and Austin City Limits. Through Dell's technology and YouTube's global reach, music fans will get access to more live music including multiple live channels, behind-the-scenes content and exclusive artist inter...

Madrid Renames Metro Station 'Sol Galaxy Note' After Samsung Sponsorship

Madrid and Samsung have agreed to a new deal, which includes the renaming one of the the city's most popular subway stations to be called "Sol Galaxy Note". The deal, which runs for one month, could be a starting point for similar deals between corporate sponsors and Madrid's transportation assets. Aside from renaming the station, Samsung will reportedly receive branding in various spaces thr...

LA Galaxy Renew Largest Sponsorship In MLS History

The Los Angeles Galaxy and Herbalife have agreed to a record 10-year extension to their existing relationship which began in 2005. The extension will see the global nutrition company continue as the official presenting sponsor and jersey sponsor of the Galaxy through the 2022 MLS season. Valued at over $44 million, the deal is the single largest and longest sponsorship agreement for an MLS clu...

Ohio Looks At Raising $15M/Year With Highway Naming Rights

In a recent interview with The Columbus Dispatch, Ohio Department of Transportation (ODOT) Director, Jerry Wray, told the paper that the department is exploring naming rights and sponsorships for 49,000 miles of Ohio highways. The concept, he says, could raise as much as $15 million a year. “Could it be the Downtown split brought to you by so-and-so? Yes,” ODOT spokesperson Steve Faulkner sai...

Check Out This NCAA Bracket By Team Apparel Sponsor

Yesterday, we posted a bracket by stanchion sponsor. Here's another great bracket from our friends at SRi, showcasing each tournament team's official apparel sponsor.

Got Milk? Partners With Endurance Properties To Promote Chocolate Milk

As part of its new "got chocolate milk?" campaign, The Milk Processor Education Program (MilkPEP) is expanding its lineup of national partners in an effort to highlight the benefits of refueling with lowfat chocolate milk after strenuous exercise. As part of the new REFUEL | “got chocolate milk?™” Campaign, lowfat chocolate milk will become the Official Refuel Beverage of the Rock ‘n’ Roll Mar...

NCAA Tourney: Here Are The Brands Behind The Basket

One of the most visible pieces of sponsorship inventory in basketball is the basket stanchion. Via SRi, here's a look at which brands sponsor which team stanchions in the tournament:

Angry Birds Swoop Into F1 With Driver Deal

Rovio, the Finnish maker of the insanely popular social game Angry Birds, has agreed to sponsor Finnish driver Heikki Kovalainen at the Qantas Australian Grand Prix this weekend. As part of the deal, he'll be sporting this Angry Birds helmet at the event. The Angry Birds deal comes only two days after Kovalainen's Caterham F1 Team announced a more traditional multiyear deal with Visa, which ...