USOC, Budweiser Extend Olympic Deal To 32nd Year

Anheuser-Busch and the U.S. Olympic Committee today announced that Budweiser will extend its exclusive malt beverage sponsorship and renewing its commitment to the USOC and Team USA through 2016. Budweiser's partnership with the USOC, which began in 1984, spans nearly three decades and includes 14 Olympic Games and Olympic Winter Games. "This is great news for Team USA,” said Scott Blackmun,...

[VIDEO] Google Unveils The NASCAR of the Future with Partnership Prank

Google's made no secret of its ambition to build a self-driving car so this weekend it took advantage of the opportunity to poke fun at itself by partnering with NASCAR on this video and news release. Both parties confirmed the suspected prank yesterday, but Google co-founder Sergey Brin did hint that the two companies could collaborate more in the future. "We were really happy to work wit...

Teams Sack Sponsor Over CEO's Facebook Posts

AFL Club, the Melbourne Demons, are walking away from a three year, $4.5 million sponsorship days after the CEO made a series of offensive remarks on Facebook. The Demons cut ties with EnergyWatch on Thursday over racially-charged wall posts published on Facebook by the energy broker's CEO Ben Polis. The team has also severed a sponsorship, worth about $400,000 annually, with Polis' sister comp...

Land Rover Goes Off-Road Under Manhattan's High Line

Land Rover celebrated their 25th anniversary in the U.S. with a unique concept around this week's 2012 New York Auto Show. The brand turned Manhattan's High Line into a full-fledged off road course to showcase the all-terrain features of its latest line. PSFK caught up with Land Rover's event manager, Bob Burns, to learn a little more about why the brand decided to turn a parking lot under M...

Submit Your Entry To The Corporate Engagement Awards. We're A Sponsor!

SponsorPitch is excited to team up with UK-based Communicate Magazine as a supporting partner of the 2nd Annual Corporate Engagement Awards. You can read more about why we feel this is a really great initiative to support here. In a nutshell, showcasing global sponsorship excellence is something that has never been more critically important to our industry as we come out of the global economi...

Brand Partnerships Will Foot The Bill For 1/3 of 007's Production Budget

Many James Bond fans are up in arms over reports that 007 will be ditching the martini for a fresh Heineken, but really, this is just the beginning in the run-up to the launch of SKYFALL, the 23rd film in the James Bond franchise set to launch this Fall. Word is that MGM and distributor Sony are in the process of lining up $45 million in product placement for the film, which would more than dou...

Would You Let A Sponsor Announce Your Draft Pick? Here's One Team That Will..

If you've ever attended the NFL Draft you know it's a big deal for hardcore fans. Buffalo Bills' car wash sponsor, Delta Sonic, has come up with a once-in-a-lifetime (unless your an NFL GM) way to tap into that fanaticism. Delta Sonic and the Bills are running a contest that will give one lucky fan the opportunity to announce the team's 4th round draft pick on April 28th! Fans can enter at the...

London 2012's Official Airline Unveils Olympic-Themed Fleet

Perhaps nothing paints a starker contrast between the brands of two rival airlines than how they paint their planes. On one hand, you have Virgin America adding a bearded airbus ahead of the MLB season. On the other, London 2012 domestic sponsor, British Airways, has commissioned artist-designer, Pascal Anson, to activate with a fleet of specially-designed "dove" planes. British Airways says ...

State Farm To Spend $5.4M Sponsoring New Jersey's Roadside Assistance Team

New Jersey's roadside assistance program is expected to get a boost to its coffers today when State Farm Insurance announces it will pay $5.4 million over three years to sponsor the state's Safety Service Patrol. The Star-Ledger has the full story here. "It meets the mission of what we are all about, from a safety perspective," State Farm spokesman Dave Phillips told NJ.com. "Part of State Fa...

Danica Patrick Goes From Sponsored to Sponsor in Latest Deal

Professional athletes get hit up for autographs all the time, but not too many times do they get hit up for sponsorship. Sporting News has a good read on how Danica Patrick, who is usually the one being sponsored, recently ended up sponsoring a youth softball team. Naturally, Go Daddy got pass-through rights on the deal! The company's lime green branding was bestowed on the youth softball team ...