Cisco's TelePresence Opens Up New Content, Sponsorship Possibilities

In early March, Cisco and MSNBC brokered a new sponsorship arrangement that integrates the company's TelePresence product into the network's popular Rachel Maddow show for live remote interviews. Cisco, which over the past couple of years has shown a ravenous appetite for product integration deals that feature TelePresence in everything from gaming to movies, is also receiving traditional onl...

Asics' Ferris Wheel Ad Causes Stir In Santa Monica

As the LA Marathon made its way toward the finish at the Santa Monica Pier last Sunday, runners and fans may have found it hard to miss the Pacific Park Ferris Wheel, which for one day only dawned an enormous circular advertisement for athletic shoe brand, Asics. As part of the promotion, Asics provided free rides on the ferris wheel for the entire day. Now, Pacific Park, which owns the ride,...

Links 04/01/10

Deals Bank of America no longer #NFL sponsor Avantair to become named sponsor of T.B. Rays’ Home Plate Club Yokohama Tire adds LA Angels to sports #sponsorship roster I-Bank, Duncan-Williams, to title sponsor concert series at #Memphis Botanic GardenCanadian PGA Partners With Mr. LubeChase ATMs to serve travelers at Detroit Metro Airport as part of #sponsorship dealAcura Named Official Au...

Sony Ericsson CEO Talks Tennis Sponsorship

Given Sony Ericsson's financial troubles, there were some that were surprised by the company's sponsorship renewal of the WTA Tour earlier this month -- even at a lower three-year, $27 million value. Sony Ericsson's previous $88 million title sponsorship of the Tour was set to end in 2010. CEO Bert Nordberg explained why the company continues to invest in tennis and how this week's Sony Ericsso...

Activation Tactic of the Week

Are you looking for new ways to bring your marathon events to life for consumers? Are you looking to showcase celebrities participating in your events? In November 2009, Nike and BBDO teamed up to create a unique application that enabled people to receive real-time updates from celebrities, runners, and journalists participating in the Nike+ Human Race 10L Live from Argentina. Nike provided f...

Links 04/02/10

Deals Skoda Auto Extends Partnership With Tour De FranceStarbucks, Microsoft chip in to save Seattle fireworksCollege bowl game won't be Meineke's to title beyond 2010PNC Bank strikes deal to sponsor MIAA boys lacrosse championships Trends St. Jude Classic on the Prowl for Sponsors Tiger Woods' remaining sponsors prepare for his return to golfCompany sues World Series of Poker over tour...

WYPALL* Titles Phoenix Nationwide Race

Kimberly-Clark's WYPALL* brand of heavy duty and general purpose cleaning wipers will be the title sponsor of the Phoenix' November NASCAR Nationwide Series race. The WYPALL* 200 Powered by Kimberly-Clark Professional is the first such race entitlement partnership for WYPALL* in NASCAR. The WYPALL* 200 Powered By Kimberly-Clark Professional will be the feature event for the third day in Phoenix...

Alaska Airlines & Mariners Wish For More HR's

The Seattle Mariners and Alaska Airlines today announced a multi-year sponsorship that makes Alaska the ballclub's official airline. The central activation element of the new sponsorship ties in longtime Alaska Airlines and Mariners cause partner, the Make-A-Wish Foundation. Alaska Airlines will donate 10,000 Alaska Airlines Mileage Plan miles for every Mariners home run and 40,000 miles for ev...

Links 12/21/09

Deals RCN Renews Deal with Patriot CenterISP extends with Mid-American ConferenceArmy, Geico round out line-up for NHL Winter ClassicMercedes signs Petronas as title sponsor Trends Arsene Wenger heading for a windfall as Arsenal seek sponsorship cash Roundabout Feels Pinch After Period of GrowthList of who's advertising in this year's Super BowlSupplier vs. Sponsor; Loophole for Tobacco...

Papa John Pays For Bank Shot.. in Pizza

Cover your eyes promotions insurance providers. Last weekend, "Papa" John Schnatter drained a mid court shot at halftime of Louisville's game versus Oral Roberts. As promised, the company provided free pizzas to everyone in attendance - totaling 18,868. The tally for 18,868 free large one-topping pizzas adds up to $174,000 according to the company. source: CNBC/Darren Rovell