Kenya Could Co-Sponsor The World Cup

Goal.com reports that Kenya is one of two African countries that have been given an exclusive opportunity to co-sponsor the 2010 World Cup. It will come with a heavy cost though. Kenya will be required to raise $50 million in less than two months as payment to South Africa's Local Organizing Committee. According to Goal.com: The chairman of Kenya Association of Hotel Keepers and a member o...

Dell Latest To Pull Plug on 'Jersey Shore'

Dell is the third advertiser to bow out of MTV's controversial new reality show, Jersey Shore. From TMZ: Dell -- the 3rd sponsor to run from the 'Shore' -- tells us they will "block" their commercials from running in future episodes of the show, claiming they don't "condone or support ethnic bashing in any form." Read More >>

New Balance Clears A Path in Boston

$10,000 may seem like a small sum for a sponsorship expense, but New Balance is getting plenty of publicity from its plan to help clear snow from the Charles River running paths leading up to the Boston Marathon. New Balance today announced it was partnering with Boston's Department of Conservation and Recreation to clear a 17-plus-mile Charles River path, from the Museum of Science in Boston t...

Links 12/22/09

Deals Dell drops MTV's Jersey Shore AdsFord, Pepsi Raise Social Media Stakes With Hulu ShowAir NZ pulls out of Fashion Week naming-rights dealNew Balance Partners with City of Boston to Clear Snow on Running Paths Trends Are We Coming Up With Enough Bad Ideas? Sports Marketers Eye Hot Dates in 2010First time in 25 yrs: less money spent on #sponsorship than in the prior year; down $100 m...

S.E.C. Sues Heisman Sponsor, Triton

Investment firm, Triton Financial, which is a Heisman Trophy co-sponsor and title sponsor of the PGA Champions Tour stop in Austin, has been sued by the S.E.C. for allegedly defrauding investors. Triton, which is accused of misusing funds in an insurance venture, employed many former NFL players in an effort to expand into athlete services. The Dallas Morning News writes: Chief executive Ku...

Exergen Presents Gametime Temp

Flu season, worries over H1N1 and a plethora of new products from sanitizers to thermometers have created a fast growing category full of new opportunities for sponsorship sellers. For instance, Exergen Corporation, maker of the TemporalScanner Temporal Artery Thermometer, has introduced sponsorship of "game-time temperature" for national radio broadcasts of NFL games and the upcoming College...

Links 12/23/09

Deals Union Bank Expands Partnership with American Heart Association for 2010Meydan to Sponsor Seventh Racemeeting in Abu Dhabi Trends Icelandic bank Glitnir 'owes' £10m to F1 team Williams SEC sues Heisman co-sponsor Triton FinancialTour de Georgia cycling cancelled due to lack of sponsorship Tactics Minor League Team Offers 'Win Insurance"Exergen Presents Gametime TempLG Looking For ...

WTA Celebrates Sponsors; Looks to '10

In its Top 10 list of trends and topics from the past decade, the WTA made sure to mention the involvement of sponsors, noting: Early sponsors of the Tour were trailblazers, risking money and reputation for a new concept, and over the years companies such as Virginia Slims, Kraft, Corel and Sanex have been vital to its evolution. But the biggest corporate commitment to date was forged in 2005,...

Yahoo! Hopes to Revive Cycling... or Vice Versa

Amid its own struggles, Yahoo! has taken to cycling in an effort to boost morale and recruiting efforts with high tech professionals. Cyclingnews.com reports that an online survey of Silicon Valley Professionals recently revealed that 50 percent of respondents are cycling enthusiasts. The results were then presented to the Yahoo! Management and prompted it to launch a new competitive cycling ...

MLS Sues Black & Decker Over Ambush

In a lawsuit filed on Tuesday, Major League Soccer, and its sponsorship representation, Soccer United Marketing, allege that Black and Decker's DeWalt brand without authorization practiced 'ambush marketing' by using MLS marks to promote ticket giveaways and tail-gate parties associated with Mexican National Team exhibition matches. Black and Decker competitor, Makita, is an official sponsor ...