Sojern Lines Up Boarding Pass Sponsors

With airlines now charging for things like food and bags, it was only a matter of time before the industry found a way to tap the revenue potential of partnering with complimentary services. Omaha-based, Sojern, hopes to change that having signed up all of the hub-and-spoke airlines to use their contextual advertising services. The Arizona Republic reports that US Airways is the latest to inc...

Post Production Firm Sponsors Tribeca Film Festival

Post-production firm, Company 3, has signed on as an Industry Sponsor of the 2010 Tribeca Film Festival, in a deal that includes significant in-kind contribution. As an Industry Sponsor, Company 3 will be offering $100,000 in post production services to the winners of the Best New York Narrative and Best New York Documentary Awards, co-hosting the New York Filmmakers party on April 20th, and ...

Delta To Showcase "Service" With Target Field Concierge

Delta, which acquired Minneapolis-based Northwest Airlines in 2008 and through the subsidiary has been a Minnesota Twins sponsor since 1991, will continue its partnership in the team's new stadium, Target Field. As part of the multi-year partnership officially announced today, Delta will become the team's official airline and sponsor the Delta SKY360 Legends Club, a club-level space where the...

Links 03/30/10

Deals Delta Signs As Official Airline of Minnesota TwinsChiquita, 'The Dr. Oz Show' and HealthCorps Partner for Child Nutrition InitiativeCompany 3 Sponsors Tribeca Film FestivalSheffield United signs #sponsorship deal with Molson CoorsLive Nation signs Sleep Country to Amphitheatre naming rights in PortlandEastern Bank Grabs Exclusive Sponsorship Of All NESN Sox Games Trends Blue Jays ...

NYC & Co. Alliance Supports American Airline's NYC Expansion

American Airlines is bolstering its service in New York City by today announcing plans to add seven new destinations served by 23 additional flights at LaGuardia and JFK. To make sure that American's customers are aware of it, the airline has signed a partnership agreement with NYC & Company, the city's official marketing, tourism and partnership organization. For the airline, the allian...

World's Largest Photography Fest Gets New Title

The world's largest photography festival has a new partnership with Scotiabank as the event's title sponsor. Scotiabank and CONTACT announced the Toronto festival's renaming to Scotiabank CONTACT Photography Festival earlier today, and introduced the Scotiabank Photography Award for 2011. "At Scotiabank, we pride ourselves on our commitment to art, culture and heritage in the communities where...

Nivea Takes AVP Title Sponsorship

Nivea and the AVP today announced Nivea as the pro beach volleyball tour's new title sponsor, replacing Crocs. The multi-year partnership makes Nivea the exclusive skin and personal care product of the AVP. The partnership includes promotional and marketing rights to all of the AVP tour and "advances Nivea's mission to bring people closer together by tying the brand closely to impactful momen...

Links 03/31/10

Deals Amway Global to be Presenting Sponsor of FC Gold Pride of Women's Professional SoccerKia Extends #NBA #Sponsorship With MVP PromoNivea Takes AVP Title #SponsorshipWorld's Largest Photography Fest Gets Scotiabank as Title SponsorT-Mobile Partners with Long Island Ducks & Atlantic League All-Star GameTeam Saxo Bank get on board with LuxairAmerican Airlines Signs Marketing Alliance ...

AFD Sponsorship Pranks

While we've seen some wacky sponsorship announcements throughout the year (unfortunately, many turned out to be true), this is the one day when you have to keep an especially keen eye out for shenanigans. We'll try to keep them straight by putting them all on this post, so check back. What do you think so far? ___________________________________ Carter-Shaw Motorsports Turns Sponsorship on i...

Acura Named Official Auto of World Team Tennis

Acura is the new official automobile of the World TeamTennis Pro League. Acura will be present at all 73 WTT matches in 10 cities throughout the summer. "World TeamTennis is a fast paced, creative approach to the traditional game of tennis," said Steve Center, vice president of advertising and public relations for Acura. "At Acura, we applaud this type of innovative thinking and feel it's a pe...