Social Media Proves Perfect Partner for Expedition Marketing

With traditional media barriers eroding in favor of a more democratic social media landscape, one unlikely benefactor may be adventurers and explorers. Limited media exposure from traditional mediums like print and broadcast made them a tough sell to sponsors in the past, but today expeditions can be promoted and tracked up to the minute to a global audience of adventure fans online. In toda...

Nivea Says Focus & Foreplay

Focus and foreplay are critical ingredients to the first kiss of the new year, according to this video courtesy of Nivea's Times Square New Year's Eve sponsorship. Not as easy as it looks in sub freezing temps. That's the crux of the Nivea lip care tie-in, which is facilitated through an official sponsorship with the Times Square Alliance. 2009/2010 will be the second year of the campaign. N...

AT&T Calls Off Tiger Woods Relationship

Tiger Woods will need a new bag sponsor when he returns to golf. AT&T, which signed a multi-year agreement with Tiger in early 2009, said today that it will end its sponsorship of the world's most famous golfer. "We are ending our relationship with Tiger Woods and wish him well in the future," AT&T said in a statement. The company said that it will continue to sponsors the AT&T...

Mac & Cheese to Take Down Texas Stadium

The Irving City Council approved a proposal last week from Kraft Foods and Hunter Public Relations that will name the mac & cheese-maker the official sponsor of Texas Stadium's planned demolition this Spring. In support of Kraft Macaroni & Cheese, the promotional name given to the event will be the 'Cheddar Explosion.' According to the Dallas Morning News, the deal to bring down the 39...

Linkedin Do's and Don'ts

In my blog a couple weeks ago, I wrote about the benefits to be gained by joining one (…or more…) of the many sponsorship groups that LinkedIn offers up on the web. (I hope you took me up on that advice? You won't regret it.) However, in my follow-up here to my recommendation, I also wanted to point out that while there are a lot of GOOD things to be "S&D'd" (stolen-and-duplicated) from th...

Getting Your Sponsorship Program in Gear for 2010

As we wrap up the first decade of the new millennium and one of the most challenging years for sellers and buyers of corporate sponsorship, I urge you to spend some time reflecting and really putting 2009 behind with greater awareness of how you'd like to move forward. Selling sponsorship – selling anything – during easier economic times is, well, easier. When times are tough, all our shortcom...

Philadelphia Insurance Reups with Ironman

Philadelphia Insurance Companies has renewed its two-year sponsorship agreement with Ironman as a sponsor and the official commercial insurer of thirteen Ironman events in the United States through 2011. Philadelphia Insurance Companies will continue sending members of TEAMPHLY to race in Ironman events in addition to receiving promotional opportunities through 2011. "We are thrilled to rene...

Geico Signs NHL Sponsorship

Geico has agreed to become the official insurer of the National Hockey League, in a deal running through 2011. Geico was a major sponsor of last weekend's NHL Winter Classic in Boston and already sponsors 17 of the 24 U.S.-based NHL teams. MediaWeek reports that the deal, which was negotiated by Geico agency Horizon Media, includes national TV inventory on NBC throughout the regular season an...

Links 01/04/10

Deals Geico Signs Sponsorship with the NHLPhiladelphia Insurance Renews iwth IronmanSkyBlue FC gets a new sponsor - Saker ShopriteHDNet secures sponsorship to MMA ExpoKraft Macacroni and Cheese to sponsor Texas Stadium demolitionFox Sports Net to Premiere World Poker Tour® Season VIII, Sponsored by FullTiltPoker.net Trends Proposals show PGA Tour still bullish on pricing FA hopes to rea...

WFA: Sponsorship ROI Tools Still Unsatisfying

A recent study by the World Federation of Advertisers has found that major marketers are still seeking more effective ways to measure the return on their investment in sponsorship. The WFA's survey was conducted in November 2009 among members of its Sponsorship TaskForce, a peer-to-peer group for multinational sponsors. While only 12 companies were represented in the results, the WFA claims t...