Google Launches Plan To Sponsor Bars In Brazil

Google has extended its free wifi sponsorship program, launched earlier this year in the States, international. The search giant has announced a plan to sponsor wifi at bars throughout major cities across Brazil including Sao Paulo, Rio de Janeiro, Curitiba, Porto Alegre, Florianopolis, Belo Horizonte and Campinas. "The number of people with smartphones in Brazil is greater than in Germany, Fr...

Diesel Will Pay $6.5M To Sponsor Rialto Bridge Renovation

Tod's €25 million sponsorship for the restoration of Rome's Coliseum it seems was only the first in what it seems will be a wave of sponsored cultural renovations across Italy. In the latest, a company headed by Renzo Rosso, the founder and owner of Italian jeans maker, Diesel, has agreed to spend $6.5 million to sponsor renovation of Venice's Rialto Bridge. This latest municipal partnership co...

Check Out Coke's Karaoke Vending Machine

Coca-Cola, in a continued effort by Coke and its competitors to rethink the modern vending machine, has launched what it's calling the Coca-Cola Sing For Me Machine. Created by Coca-Cola agency JMW Stockholm, the vending machine asks users to sing a Christmas carol and in return for a song treats the singer to a Coke. Hat tip: psfk.com #activationstag

HBO To Launch Beers After Show Themes & Characters

If a new report is true, the hit HBO series “Game of Thrones” may be toasting an innovative new licensing deal with beer, not wine. According to the New York Times, Cooperstown, NY's Brewery Ommegang will create beers based on themes and characters in the fantasy series. In total, four "Games of Thrones" beers will be introduced to the public. Read More From The New York Times >> photo...

After Five Decades, Film Partner Is Out At Disneyland

In a sign of the times, Kodak, having served as the official film and camera partner at Disneyland since the park opened in 1955, announced on Monday that it will no longer sponsor the Disney's iconic Kodak picture spots located throughout Disneyland and Disney California Adventure. Kodak was one of three remaining original sponsors, along with Coca-Cola and Nestlé. The announcement marks the ...

Experiential: Snack Co Puts 'Human Lab Mice' In A Hamster Wheel

Ahhh, what people will do for free snacks. Australian snack company Fantastic Delites set out to see just how far they would go and judging from this video, the line was not drawn at dressing up as mice and running in a hamster wheel. The experiential campaign from Clemenger BBDO Adelaide is definitely worth a watch. via PSFK.com #activationstag

PGA Tour Extends Credit Card Partnership Through 2016

MasterCard, a PGA Tour sponsor since 1995, has agreed to an extension of their marketing partnership through 2016. The continued relationship will provide MasterCard cardholders with unique golf experiences, privileged access to top PGA Tour tournaments and properties, as well as golf-related savings and offers. "Golf is a passion point for many of our cardholders," said Chris McWilton, Presi...

Headphone Maker Aims To Customize Products For High School Sports Programs

Outside of soft drinks and apparel, few non-endemic sports sponsors have yet to scale high school sponsorships nationally. Despite great promise, high school sports is still largely a local sponsorship play, but premium headphone maker, Skullcandy, as was noted in a SponsorPitch tip last August, is looking to change that trend and break some new ground. Yesterday, the brand formally announced t...

[VIDEO] Check Out Red Bull's Elevator Drive-Thru

Everyone needs a pick-me-up on the way to the office, but usually that means a trip to the corner deli. Check out the latest stunt from Red Bull in Brazil with an assist from its ad agency, Loducca... via PSFK.com #activationstag

ESPN's New Instant Replay Tweets To Be Sponsored By Ford

As the bowl season heats up and with more and more fans plugged into Twitter, Ford, a longtime advertiser of numerous ESPN platforms, as come up with a unique way to promote its new Ford Fusion. The New York Times reports that Twitter and ESPN have teamed up to provide embedded video replays from football games within @ESPNCFB tweets. The program will be promoted by ESPN, as well as its sponsor...