Paramount Teams Up With Ptch For Clever Paranormal Video Promotion

Paramount has come up with a unique way to get fans to share viral content ahead of one of its biggest fall releases. The marketing team for the studio's hit horror franchise, Paranormal Activity, has partnered with video mixing start-up, Ptch, to inspire fans to create their own Paranormal videos. The mobile video editing app launched just this past July allows users to mix audio, video and gr...

Dairy Queen Offers To Help The Weather Channel Name Winter Storms

The Weather Channel announced today that for the first time it will start naming winter storms. While this may seem like a ploy to generate additional revenue from naming rights, execs insist that it's simply about generating recall and awareness and according to The Weather Channel, named storms generate more of it. This doesn't mean advertisers aren't already trying though (see below). TWC o...

Wonderbra's Decoder App Lets You Undress A Model

Wonderbra has come up with a creative and edgy way to advertise its new line of products, courtesy of digital ad shop, Digitas. Download the mobile app (iPhone or Google Play) and “decode” the new ad campaign (found in print, outdoor or YouTube). When the app on your phone matches up with the QR code on the screen, model Adriana Cernanova will appear in the smartphone with the Wonderbra product...

Measurement Firm Says NBA Jersey Patches Worth Up To $160M

If the NBA moves forward with a plan to allow corporate sponsor logos on the front of its uniforms for the 2013-14 season, one measurement firm estimates that the exposure value generated during televised games alone could reach $160 million. According to research conducted by Joyce Julius & Associates, Inc., the proposed 2.5-inch logos could appear clear and in-focus for nearly 500 hours ...

Pitch Your Partnership Idea For $25K From The Food Network

Got a partnership idea for the Food Network? The network and Ad Age are calling on tech start-ups to shake things up. In a new contest launched today, start-ups are asked to review a brief and six will be invited to pitch their idea to the Food Network with the winner receiving a $25K partnership to make things happen. Click the graphic below to learn more. #leadstag

NHL Briefs Sponsors On Lockout Status

NHL COO John Collins reportedly met with some of the league's key corporate sponsors Wednesday afternoon. The Canadian Free Press reports that representatives from Molson, Canadian Tire, Sport Chek, Kraft, Sirius XM and Scotiabank all took part in the meeting, which served to update partners on the status of ongoing labor negotiations. A source told the The Canadian Free Press: "They were v...

[VIDEO] Facebook Reveals New Ad Campaign

Facebook today reached one billion users and to celebrate, CEO/Founder Mark Zuckerberg, revealed that the social network will be launching this new ad campaign in 13 countries across the world. The spot entitled, The Things That Connect Us, is the first from its agency of record, Wieden & Kennedy, which also calls such brands as Nike, EA, Coke and Kraft as clients. #strategytag

Wind Turbines Take The Runway At Chanel's Eco-Friendly Fashion Show

Chanel's spring/summer 2013 show at Paris' Grand Palais earlier this week gave a whole new meaning to the idea of eco-friendly fashion. To showcase the new energy of the brand, models strutted the runway amongst giant wind turbines and tilted solar panels. The fashion line also sported environmentally friendly elements such as a sweater with a turbine graphic and dress with solar panels. Check ...

[VIDEO] Rube Goldberg The Red Bull Way

Red Bull Germany recently came up with a creative way to promote their adrenaline drink in Germany. The energy beverage giant sponsored this human powered Rube Goldberg Freerunning machine, the brainchild of freerunning specialist, Jason Paul. Rube Goldberg machines are inventions that are deliberately over-engineered to perform a fairly simple task. "Performing simple tasks in a complex mann...

Microsoft Promotes Windows 8 With Free WiFi Partnership

Microsoft, in partnership with Boingo, is sponsoring free Wi-Fi access at high-traffic New York and San Francisco locations from now through the end of the year to promote the launch of Windows 8. The Wi-Fi sponsorship aims to introduce the new Windows Store for Windows 8 to the consumer and app builder community. As part of the holiday promotion, Microsoft's sponsored Wi-Fi is immediately av...