Minor League Soccer Team Unveils Mitt Romney Jerseys

Someone, somewhere just loves their soccer and the presumptive Republican presidential candidate Mitt Romney. How much love? Well, it’s not quite SuperPac money, but an anonymous donor had paid F.C. New York, a minor league club that plays its games on Long Island outside New York City, to place Romney’s name and campaign slogan, Believe in America, on the front of the team’s jerseys. Read Mo...

A Bet (and Tattoo) on an Olympian

SOME marketers are spending tens or hundreds of millions of dollars on Olympic sponsorships. Then there is Hanson Dodge Creative, an advertising and design agency in Milwaukee, which spent $11,100 to perch on the shoulder of an Olympic athlete. Read More From The New York Times >> Photo credit: Hanson Dodge Creative #trendstag

Batman Takes Promotion To The Track With Motorsports Partnership

Lotus F1 Team and Warner Bros. super hero film, The Dark Knight Rises, have teamed up to promote the film's upcoming launch. At this weekends’ Formula One British Grand Prix both Lotus cars – in addition to the team’s garage, driver helmets and overalls – will feature the film’s iconic logo. The batmobile and Bat-Pod will also be on display at the track as part of the promotion which promotes t...

How Some Of Motorsports Biggest Properties Close Last Minute Partnerships

International Speedway Corporation, which owns and operates thirteen top motorsports tracks throughout the country and promotes over 100 races each year, says it has sponsorship agreements in place for approximately 92 percent of its 2012 gross marketing partnership revenue target. Two NASCAR Sprint Cup event entitlements remain open, which the company says it expects to secure. As you might...

Checking-In to Sponsorship with Maps & Social Media

With branding and exposure only being part of the modern day sponsorship picture, the focus for brands now lies on new and innovative ways to interact and engage with consumers. Via the use of social media and mapping applications, brands are increasing audience engagement by tapping into their key interests whilst providing the opportunity to play a role and effect change within a campaign. H...

Is This The Best Brand-Endorsement-Property Trifecta In All Of Sports?

In between all the tears and congratulations, the world's new number one, Roger Federer, reached into his bag and slipped on his Rolex just before receiving the Wimbledon championship trophy for the seventh time. Understandably, he doesn't wear it when playing, but minutes later as Federer hoisted the trophy, the world got a good long look at not only the 2012 championship trophy, but also the ...

Molson: Plant A Coaster, Win Tix To A Concert

For the second year running, Canadian beer giant, Molson, is activating its festival sponsorships with the Molson Canadian Red Leaf Project. By participating in 100 sustainability projects across Canada, music fans can win tickets to festivals that the brand has sponsored. This year, however, the brand is shaking things up with a clever on-pack promotion to support The Red Leaf Project. As PSFK...

Report: Coca-Cola Pulls Soccer Star's Sponsorship After Pepsi Press Conference

Appearing with a Pepsi at a press conference has reportedly cost Brazilian soccer star, Ronaldinho, a £500,000 a year endorsement from rival, Coca-Cola. Coca-Cola's deal with the soccer legend was signed just last November and was due to continue through 2014. "The fact that the player has appeared with a can of Pepsi was the straw that broke the camel's back," a Coca-Cola marketing executive w...

Good Idea: Partner Logos On Business Cards

We've seen several well-known property logos show up on sponsor business cards. When you're dropping $100M on the Olympics, it's hard to blame a sponsor for using the rings on everything and anything -- including employee business cards. However, it's not that many times that you see a property showcasing the logos of its top sponsors on business cards. Particularly from a business-to-business ...

IMG Takes Stake In Bloomberg Sports

Bloomberg and IMG just unveiled a major partnership aimed at accelerating the growth of Bloomberg Sports. The new venture, which will retain the Bloomberg Sports name, will be funded through a joint venture partnership created by both entities and in which IMG will hold a significant minority equity position. As part of the deal, IMG will provide enhanced marketing, sales and production assi...