The Price Tag For Red Bull's Space Jump

While opinions differ widely on the ROI that Red Bull received from the Felix Baumgartner space jump, the I part of ROI is being pegged at 50 million euros or $65 million in U.S. dollars. That sounds like quite a number to make back until you put it alongside the company's other marketing expenditures. In fact, it's just a nudge over 20% of the $300 million that Red Bull CEO and founder Dietric...

Nike Terminates Lance Armstrong Relationship

Nike this morning released this statement: "Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him. Nike does not condone the use of illegal performance enhancing drugs in any manner. Nike plans to continue support of the Livestrong initiatives cre...

Airline One-Ups Competitor With Clever Election Campaign

Southwest Airlines may be the official sponsor of the presidential debates, but budget airline competitor, JetBlue, has found a creative way to turn the national event into its own big marketing opportunity. Here's the ad that ran immediately after last night's debate. While Southwest Airlines is in their first year as a debate sponsor, JetBlue customers can visit JetBlue.com/electionprote...

Consumer Products Out, Networks In: 2012's Most Valuable Sports Brands

Forbes annual list of the world's most valuable sports brands is out. Newcomers to the business list include MLBAM, NESN and IMG, while Under Armour, YES and IMG made the biggest jump in this year's rankings. Conspicuously absent from this year's list are consumer products heavyweights EA and Gatorade, while sports networks now make up half the list. Apparel holds its own in this year's list wi...

This Marketing Firm Wants To Make Your House A Media Buy

Taking OOH media to the next level, one experiential marketing agency has decided to make a unique proposal. Brainiacs From Mars is asking homeowners to let the company paint their house with a client ad and in exchange, the firm says it will pay the homeowner's mortgage for as long as the ad stays. For real. Apparently, 40,000+ homeowners have applied and the company's goal is to have 3,000 ho...

Coke Opens A Big Fat Can Of Awesomeness On Unsuspecting 007 Fans

Vending machines these days can do all kinds of things... even inspire the 007 in you apparently. Coke Zero, an official partner of Columbia Pictures' James Bond movie Skyfall recently challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets. The catch? Fans had to avoid unsuspecting obstacles in less than 70 seconds to win the tickets. Check ...

[VIDEO] Nike Uses Richter Scale To Rate Fan Enthusiasm

Nike and its ad agency, BBDO, recently set out to scientifically measure soccer madness. Using a digital seismograph, the apparel giant registered the equivalent of a 6.4 earthquake when a goal was scored! Video below. Source: PSFK #activationstag

Beermaker Taps Debates To Court Political, Media Elite

Unlike most high profile beer sponsorships, this one offers zero media exposure, but like any big event, behind the scenes of tonight's presidential debate, Anheuser-Busch InBev will be providing plenty of beer before and after the political fireworks. The St. Louis Post-Dispatch writes that the beermaker uses a much different sponsorship tactic to muster goodwill with the political elite: ...

Check Out What MINI Brought To A Boat Race

Recently, MINI USA signed on as a sponsor of the famed Head of the Charles Regatta. Always one to make things interesting, Mini's marketing activation wowed the audience of over 9,000 athletes and 300,000 spectators with this floating mini convertible. "We challenged our regional staff and the dealers in their respective areas to identify 'Not Normal' ways to celebrate this Motor-Tober by e...

Pandora Pushes The Envelope With Latest Brand Partnership

Spotify isn't the only streaming audio service embracing brand partnerships. Recently IPO'd Pandora, following up on last Fall's Future Proof channel for Lexus, is now upping the ante with an exclusive partnership with Chase that includes an entire custom Chase Sapphire radio station throughout the Summer. The “Sapphire Summer Sounds” radio station on Pandora, executives say, will "bring the C...