Watch Red Bull Sponsor Its Most Daring Stunt Yet With Us, Live!

Red Bull Stratos, scheduled for this morning, will see Austrian skydiver, Felix Baumgartner, attempt to achieve his dream by becoming the first person to break the speed of sound in freefall. To do this, Baumgartner will step out of a capsule approximately 120,000 feet above the ground. Already delayed by a day, plans for the 23-mile free fall were on hold Tuesday morning due to high winds, but...

Pepsi Promotes Gameplay With 'Social' Vending Machine

Pepsi has launched a touch-screen Interactive Vending machine that allows consumers to buy, gift and play games with PepsiCo beverages. The pilot program is currently being tested at five General Growth Properties malls throughout the U.S. with hopes of a wider roll out if the pilot is successful. Among other things, the vending machine lets you share Pepsi with your friends via a gifting featu...

Report: Anschutz Asking $10 Billion For AEG

According to Reuters, Philip Anschutz has kicked off the auction for Anschutz Entertainment Group (AEG) "with an expectation that the company should draw bids in the $10 billion range." Reuters reports that the the company, which owns premier sports and entertainment assets such as the Staples Center, Rose Garden, Home Depot Center, Los Angeles Kings hockey team and Los Angeles Galaxy pro socce...

Nike Creates Real Life Flipbook With Dozens Of CP3 Body Doubles

Wieden+Kennedy and Nike recently found a unique way to promote the launch of the new Jordan CP3.VI. Dozens of Chris Paul body-doubles lined Venice Beach in frozen poses, one slightly enhanced from the next, to create a human flipbook of sorts as curious spectators looked on. In less than a week, the 'Cut Through L.A.' video has been viewed over 550,000 times on YouTube. Check it out for yourse...

Check Out This Automaker's Amazing 'Printeractive' S.I. Ad

Buckle up, readers of the October 15th Sports Illustrated and say goodbye to the stodgy full page print ad. Watch what happens when you put an iPad behind this Lexus print ad for its new Lexus 2013 ES. Using CinePrint technology the car comes to life, even turning on its own headlights, in what Mashable calls "the world's most interactive print ad." Via Mashable #activationstag

All Blacks Confirm Blockbuster Sponsorship Deal

New York-based insurer, AIG, will join adidas on one of the most recognizable jerseys in sports. The New Zealand Rugby Union today confirmed a groundbreaking new deal with global insurance company American International Group (AIG) signing on to back the national game from the community level to the All Blacks. As part of the 5 and a half year deal, the All Blacks will carry AIG's logo on the f...

Taylor Swift Secures Sneaker Partner For Upcoming Album

Keds, the Massachusetts-based sneaker brand established in 1916, today announced a multi-year partnership with six-time Grammy winning singer-songwriter, Taylor Swift. Keds, which will tie in to Swift's upcoming album entitled "Red," says the country music star "embodies the Keds spirit, style and sensibility." "I'm so excited to be partnering with Keds," said Swift. "I've been a fan of Keds...

Marketers React To Red Bull's Record Breaking Stunt

Yesterday, Red Bull pulled off what is likely one of the greatest sponsored expeditions ever. "Fearless" Felix Baumgartner, after countless delays, finally achieved his 24-mile freefall from 120,000+ feet, in the process breaking the sound barrier and the record for highest ever freefall jump. With Red Bull's marketing machine operating on all cylinders, the energy drink also shattered several...

[VIDEO] Pocket Like It's Hot: Snoop Teams Up With Snack Maker

In what may be his first endorsement deal as Snoop Lion, "Pocket Like It's Hot", a music video/ad featuring Snoop was released by the marketing folks at Hot Pockets brand sandwiches over the weekend. Pretty funny stuff. Check it out below... “Everyone loves Snoop Dogg because he’s fun and IRRESISTIBLY HOT just like HOT POCKETS,” said brand manager Daniel Jhung of Nestlé USA. “Snoop Dogg brin...

Kings Crown New Arena Partner

Sacramento-based mattress retailer, Sleep Train, already an official partner of the Sacramento Kings, has signed a five year deal to put its name on the team's home venue. The deal comes after the team's former naming rights partner, Power Balance, declared bankruptcy last November. The deal comes amid ongoing uncertainty about the team's future in the Sacramento area. "On behalf of the ent...