SI Swimsuit Issue Gets First Ever Official Razor

Gillette and Olay are joining forces to launch the new Gillette Venus & Olay razor. In preparation, it seems the brand team found that unshaven legs contributed most frequently to a loss of confidence at the beach so the Venus & Olay team are leaning on a new sponsorship to launch the razor. The Venus & Olay Razor will be the Official Razor -- and first-ever beauty partner -- of Spo...

Everything You Need To Know About SponsorPitch's New Property Index

Back when SponsorPitch was first launched in 2009, some of you probably recall that SponsorPitch provided the opportunity to create a property profile. From that experience we learned a lot about what works and what doesn't. What information sponsorship properties (sellers) want to display and what information marketers (buyers) need to know. Taking all of this into account, I'm happy to report...

180-Year Old Boat Race Scores New Title Sponsor

The Boat Race, an annual rowing competition between Oxford and Cambridge that draws over 300,000 spectators to the River Thames, has scored a new title sponsor. BNY Mellon has announced it will sponsor The Boat Race, an event first held in 1829 through a five year agreement starting in May. The 2013 Race formally titled The BNY Mellon Boat Race. At the same time, Newton, a BNY Mellon company ...

Kodak Theatre Landlord Says Naming Rights Contract Still Enforceable

CIM/H&H Media LP, which sold the naming rights to Kodak Theatre, has filed an objection in U.S. Bankruptcy Court to the company's efforts to drop its sponsorship of Kodak Theatre less than three weeks before the Oscars are to be held at the venue. The naming rights deal, signed in 2000, is for 20 years at a cost of $72 million, with an estimated $4 million in sponsorship fees due this year...

On-Field Ads Coming To H.S. Football

The National Federation of High School Associations, a governing body for high school athletics has released new rules that may allow state organizations and their member schools to more broadly commercialize prep football. The Football Rules Committee has passed a new rule that will for the first time allow state associations and their member schools to place corporate advertising and/or comme...

NASCAR Looks For New Sponsors In Silicon Valley

H/t: Rob Katz

Fathead Partners With McDonald's All American Games

Fathead will be among the newest sponsors of the 35th Annual McDonald's All American Games being held on Wednesday, March 28 at the United Center in Chicago. As part of the deal, Fathead has provided 1,500 Fathead Junior wall graphics to display at 492 Chicago area McDonald's restaurants. The Fathead's featured are six McDonald's All American alumni, now superstars of the NBA and WNBA, in th...

Want To Own A Piece of the Las Vegas Strip? Here's Your Chance..

Branded Cities, the experiential media and branding arm of real estate titan Ellman, is teaming up with MGM Resorts International to market its Las Vegas portfolio of assets to sponsors. This multi-year, multi-property agreement gives Branded Cities exclusive rights to market spectacular branding and naming rights opportunities throughout the MGM Resorts portfolio including Bellagio, Aria, MGM ...

Facebook's Crazy Side Project An Activation Idea For Event Marketers?

Facebook's latest 'Hackathon' resulted in a 42' square foot QR code on the roof of its headquarters. You can read more about the whole thing here. The idea was to create a QR code that could be visible from space (or more likely, online maps) and lead curious visitors to landing pages such as the Facebook career site. While the mass viability of QR codes is still highly questionable, market...

Check Out The Team That's Using Its Brand To Build A Billion Dollar Island Resort

With an eye towards strengthening its ties to the Middle East ahead of the 2022 Qatar World Cup, one of the world's most famous soccer teams has announced plans to build a massive resort and theme park in the United Arab Emirates using the team brand. One billion dollars has been invested in the Real Madrid resort project and it is expected to open in January 2015 in what team officials say wil...